for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
InStyle reasserts relevance with first cover-to-cover issue under Laura Brown
When Laura Brown decamped from her role as executive editor of Harper’s Bazaar in August to become the editor-in-chief of InStyle, the fashion industry and its fans perked up a bit more than they usually do in response to a transition announcement. Most of that excitement stemmed from Brown, whose laid-back and sarcastic demeanor has been a breath of fresh air in the industry, and has also garnered an impressive social following of around 155,000 across Instagram and Twitter. She was chosen to replace Ariel Foxman, who had overseen a website relaunch and magazine overhaul that, though considered successful by his peers, did not convince enough advertisers to hang around.
But change is more than afoot. First revealed on Friday, and on newsstands February 10, the March issue attracted 12 new advertisers (including the return of DKNY, which last advertised with the mag in 2014). In addition, heavy hitters like Hermes, Net-a-Porter and Ralph Lauren began advertising for the first time on InStyle.com. As the first issue Brown led cover to cover, these results are more than impressive. To read the rest of this story, please visit Glossy.
More in Media
Media Briefing: Another AI threat emerges for publishers: the third-party scraper
A growing network of third-party web scrapers is fueling an AI content licensing market, where publisher content is scraped and sold.
The Washington Post’s Arc XP adds TollBit to help publishers make money from AI bot traffic
The Washington Post’s Arc XP adds TollBit to help smaller publishers monetize AI bot traffic, offering a path into AI licensing revenue.
Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
Publishers increasingly embed AI tools into daily functions, especially streamlining tasks and improving the audience experience.