Having been at the helm of a string of fashion magazines since the beginning of her career in 2008, newly minted Teen Vogue editor Elaine Welteroth, it is no surprise, treats Instagram like her own little mini-magazine.
“The editor in me loves the challenge of creating a beautifully curated experience on Instagram,” she said. “I obsess over captions, and I’m weirdly meticulous about my grid. Storytelling is my passion, and it’s at the heart of why I love my job, so I can’t turn off those compulsions — even if it is just a silly little Instagram post.”
To read the rest of this story, please visit Glossy.
More in Media
Digiday+ Research: Publishers’ growing focus on video doesn’t translate to social platforms
Major publishers have made recent investments in vertical video, but that shift is not carrying over to social media platforms.
Technology x humanity: A conversation with Dayforce’s Amy Capellanti-Wolf
Capellanti-Wolf shared insight on everything from navigating AI adoption and combating burnout to rethinking talent strategies.
How The Arena Group is rewriting its commercial playbook for the zero-click era
The company is testing AI-powered content recommendation models to keep readers moving through its network of sites and, in doing so, bump up revenue per session – its core performance metric.