for the Digiday Programmatic Marketing Summit, May 6-8 in Palm Springs.
Having been at the helm of a string of fashion magazines since the beginning of her career in 2008, newly minted Teen Vogue editor Elaine Welteroth, it is no surprise, treats Instagram like her own little mini-magazine.
“The editor in me loves the challenge of creating a beautifully curated experience on Instagram,” she said. “I obsess over captions, and I’m weirdly meticulous about my grid. Storytelling is my passion, and it’s at the heart of why I love my job, so I can’t turn off those compulsions — even if it is just a silly little Instagram post.”
To read the rest of this story, please visit Glossy.
More in Media
Beehiiv adds even more features to go up against competitors and win over creators
Weeks after podcasts, Beehiiv continues to add to its platform infrastructure to court creators, but is it enough?
Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR
Publishers like Forbes and Apartment Therapy see growth in commerce business as audiences convert better despite shrinking traffic.
Vibes over metrics: Why more creators are holding IRL events to own their audience
IRL events are becoming increasingly important pillars of a content creator’s growth strategy; here’s why.