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There’s a lot that goes into making the big decisions of friending or unfriending people. New research from NM Incite, a Nielsen McKinsey company, demonstrates that there are indeed many factors that people consider when deciding to add a friend or defriend someone.
According to NM Incite’s findings, knowing someone in real life is the top reason respondents cited for friending someone (82 percent), followed by having mutual friends (60 percent). As for reasons to unfriend, offensive comments came in on top with 55 percent, followed by not knowing the person well with 41 percent, which begs the question of why you would friend/accept a friend request from someone you don’t know well. A close third for reasons to unfriend someone was that they tried to sell you something. Guess what won’t likely get you unfriended? Not updating enough (only 3 percent of respondents cited that as a reason to unfriend). Another interesting/embarrassing finding is that 8 percent of respondents said they friend people based on their attractiveness.
See the infographic below for the rest of the details and findings.
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With Roku leading the pack, study says 94% of households are reachable through CTV
Connected TV remains on the rise in programmatic advertising, fueled by the popularity of Roku, Samsung and Amazon devices.
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Digital investors take time out as British Pound plummets
Don’t expect an M&A frenzy, despite Sterling’s historic low, as volatility cools investors’ appetites.
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Member ExclusiveMedia Briefing: The pros, cons of three pricing models for publisher, sportbook content deals
Publishers and sportsbooks are looking for new payout models beyond the standard cost-per-acquisition structure, which is priced on average between $200-500 per new customer.
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SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
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The New York Times looks to gaming product to grow subscriptions
The Times' use of games as a subscriber funnel is part of a renewed focus on gaming sparked by the company's acquisition of Wordle in January.
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Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
