Infographic: Surprise! Maine Tops in Tablet Users

Jumptap just released findings from its latest MobileSTAT report. One of the most interesting findings from the report is that tablets are going broad. You might think they’re the preserve of young urbanites in New York and San Francisco. But the top state is actually Maine. Others have noticed this. The Daily publisher Greg Clayman told a Digiday Mobile conference last month that the typical user is between 35 and 50. “You might think it’s hipsters in Williamsburg, but it’s their parents in Winnetka,” he said.

The Jumptap report found that Maine residents were four times as likely to use a tablet than other U.S. mobile users. Interestingly, as the report points out, the higher tablet usage in Maine was likely due to the “high concentration of wealthy non-residents enjoying tablet time” on vacation in Maine in August. Location is clearly an important element when it comes to tablets. As the report found, location targeting has moved up to become advertisers’ number one most popular method of targeting users on the Jumptap network, over device or handset specific targeting.

Image via Jumptap

https://digiday.com/?p=2366

More in Media

Digiday+ Research: Publishers take their focus off events as revenue dips

The percentage of publishers making money from events hit a low as of the first quarter of this year and, as a result, fewer publishers plan on putting a focus on growing that part of their business.

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts