Jumptap just released findings from its latest MobileSTAT report. One of the most interesting findings from the report is that tablets are going broad. You might think they’re the preserve of young urbanites in New York and San Francisco. But the top state is actually Maine. Others have noticed this. The Daily publisher Greg Clayman told a Digiday Mobile conference last month that the typical user is between 35 and 50. “You might think it’s hipsters in Williamsburg, but it’s their parents in Winnetka,” he said.
The Jumptap report found that Maine residents were four times as likely to use a tablet than other U.S. mobile users. Interestingly, as the report points out, the higher tablet usage in Maine was likely due to the “high concentration of wealthy non-residents enjoying tablet time” on vacation in Maine in August. Location is clearly an important element when it comes to tablets. As the report found, location targeting has moved up to become advertisers’ number one most popular method of targeting users on the Jumptap network, over device or handset specific targeting.
Image via Jumptap
Media Briefing: The case for and against monthly and annual subscriptions in the battle for retention
There are no one-size-fits-all solutions for improving retention in a subscriptions business. While annual subscribers might stick around longer for some, other publishers will have better luck with monthly plans.
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
SponsoredWhy Best Buy Ads sees retail media as integral to its customer-centric purpose
Sponsored by Best Buy Ads Retail media networks have become critical for marketers, with retailers investing in ways that enable advertisers to engage consumers across online and offline channels. Given the wealth of retailers’ first-party customer data and measurement capabilities, retail media networks have become a natural fit for augmenting performance marketing programs. Alongside the […]
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.