Infographic: Surprise! Maine Tops in Tablet Users
Jumptap just released findings from its latest MobileSTAT report. One of the most interesting findings from the report is that tablets are going broad. You might think they’re the preserve of young urbanites in New York and San Francisco. But the top state is actually Maine. Others have noticed this. The Daily publisher Greg Clayman told a Digiday Mobile conference last month that the typical user is between 35 and 50. “You might think it’s hipsters in Williamsburg, but it’s their parents in Winnetka,” he said.
The Jumptap report found that Maine residents were four times as likely to use a tablet than other U.S. mobile users. Interestingly, as the report points out, the higher tablet usage in Maine was likely due to the “high concentration of wealthy non-residents enjoying tablet time” on vacation in Maine in August. Location is clearly an important element when it comes to tablets. As the report found, location targeting has moved up to become advertisers’ number one most popular method of targeting users on the Jumptap network, over device or handset specific targeting.
Image via Jumptap
‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?