Nowadays social sharing is just another routine daily activity, like brushing your teeth — except most people share things online way more than they brush their teeth. However, the ways in which we share content online have changed over the years. To give you and idea just how much has changed, according to data collected by Clearspring from AddThis, in 2008 the top sharing plaform was MySpace (hard to believe now), followed by Facebook and email. Over the past three years, Facebook has reigned supreme followed by email. What is surprsing is that in 2011 (so far), printing out content is the third most popular way to share content. But forget about sharing platforms; one of the most important findings from Clearspring’s data anlysis is that sharing online content through the address bar, as in the good old cutting and pasting of a URL, happens 10 times more than any other type of sharing.
More in Media
Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
Even if TikTok finds a path forward in the U.S., brands and agencies that were previously focused on the platform have learned that this approach is vulnerable to the whims of platforms and regulators.
Digiday+ Research: Subscriptions and events gain steam among publishers’ most significant sources of revenue
Direct-sold ads continue to be the dominant source of publishers’ revenue as we move out of the first quarter. But other revenue sources are gaining in importance, particularly subscriptions and events.
Media Briefing: Apple News ad monetization still ‘abysmal’ for some
Publishers still can’t make meaningful ad revenue from Apple News despite its push to sell more ad inventory.