Nowadays social sharing is just another routine daily activity, like brushing your teeth — except most people share things online way more than they brush their teeth. However, the ways in which we share content online have changed over the years. To give you and idea just how much has changed, according to data collected by Clearspring from AddThis, in 2008 the top sharing plaform was MySpace (hard to believe now), followed by Facebook and email. Over the past three years, Facebook has reigned supreme followed by email. What is surprsing is that in 2011 (so far), printing out content is the third most popular way to share content. But forget about sharing platforms; one of the most important findings from Clearspring’s data anlysis is that sharing online content through the address bar, as in the good old cutting and pasting of a URL, happens 10 times more than any other type of sharing.
More in Media

Digiday+ Research: Branded content rebounds as a top source of publisher revenue
Branded content is moving up the ranks among publishers’ revenue sources. This year, it’s their No. 2 revenue source, after publishers started putting a bigger focus on growing that part of their business in 2024.

How kid-rearing tips are helping Willa Bennett reignite legacy media brands
Willa Bennett is rewriting the rulebook of print and digital magazine brands as the editor in chief of Hearst’s Cosmopolitan and Seventeen.

Ad Tech Briefing: Google is ruled as a monopolist for the second time in a year, but what now?
Experts share their thoughts on the most effective remedies to drive market impact.