Infographic: Social Media’s Role in Romance

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @digiday.

As these survey results from Lab42 show, social media plays a large role in people’s romantic relationships. Lab 42 surveyed 500 respondents over the age of 18 and asked them questions about their romantic relationships and social media. According to their results, 33 percent of respondents have been broken up with via text, email, or Facebook (ouch), and similarly 40 percent said they would break up with someone via text, email, or Facebook (double ouch). When asked what they do after meeting someone they are interested in, the top response (at 57 percent) was that they would friend the person of interest on Facebook, followed by researching the person on social networks (29 percent). However, there are still people who value good old fashioned, face-to-face human contact (thank god). When respondents who were not in a relationship were asked how they would most likely contact someone to ask them on a first date, the majority (at 42 percent) responded that they would contact their crush in person, followed by 24 percent who said they would ask the person out via Facebook. At least some people still have the nerve to face rejection in person; if anything has come out of these Internet Age courtship practices, it is that those who take the time, effort and courage to reach out in person definitely stand out against those who use the safety blanket of a computer or mobile phone screen to make their romantic advances.

 

More in Media

Forbes tests a creator-led audience play to grow off-platform reach 

Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.

How Lipton is using local creators instead of building in-house social teams 

Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing

How a German publisher JV is turning LLM visibility into a premium brand buy

Germany’s BCN, the joint-venture commercial arm of three major publishing houses – Hubert Burda Media, Funke and Klambt – is rolling out a commercial product that helps brands get properly surfaced and described inside ChatGPT, Gemini and other AI assistants, not just on traditional search results pages.