Join us Sept. 14-16 in Miami to connect with top publishing leaders
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.
Surprise, surprise: According to data from Performics, it looks like men are actually more active social media users than women. Performics asked 1,000 respondents (52 percent of whom were female and 48 percent male) what social networks they have an account with, more specifically, what social networks do they visit at least once a month. Across the board, more men responed that they were active on YouTube, Twitter, Google Plus, MySpace and LinkedIn. Facebook, however, was the exception, where women beat out men by 1 percent. While gender stereotypes may lead you to believe that women would be the social network butterflies, it is really men who are the more active social networkers.
More in Media
Media Briefing: Publishers are rebuilding their newsrooms for the post-Google era
Publishers like USA Today Co. and NYT are reshaping audience teams and creating new roles to prepare for an AI search future.
How 11 retail media networks are trying to differentiate themselves to advertisers
With the launch of myriad retail media networks, these new divisions of various consumer-facing companies are now fighting for ad dollars.
WTF is a ghost creator?
Some companies are hiring creators not for their audience, but as a mouthpiece for a very specific brief. Think execution, not creativity. This is the ghost creator.