Infographic: Men Are More Social Than Women

The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day on Twitter @digiday.

Surprise, surprise: According to data from Performics, it looks like men are actually more active social media users than women. Performics asked 1,000 respondents (52 percent of whom were female and 48 percent male) what social networks they have an account with, more specifically, what social networks do they visit at least once a month. Across the board, more men responed that they were active on YouTube, Twitter, Google Plus, MySpace and LinkedIn. Facebook, however, was the exception, where women beat out men by 1 percent. While gender stereotypes may lead you to believe that women would be the social network butterflies, it is really men who are the more active social networkers.

 

More in Media

Condé Nast, Hearst among 300 media execs to push federal ‘bad bots’ bill on AI scraping

More than 300 publishing execs are heading to Washington, D.C to push Congress to crack down on AI bots that scrape their content without permission.

Digiday Publishing Summit September 2026 Recap: How publishers are rebuilding for the post-search era

Execs at DPS described how they’re preparing for a post-search era by prioritizing direct audiences, diversified revenue and AI strategies.

From brand deals to equity deals: creators want a stake, not just a fee

The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.