Lock in a year of Digiday+ for 35% less. Ends May 29.
The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
Tumblr has been getting a lot of attention in the industry for lately (and a good amount of coverage from Digiday) for being the new cool kid on the block in the blogging, publishing and social media worlds. Except now there’s a new kid in town. Enter: Pinterest, a visual social bookmarking platform.
What’s interesting is Pinterest is gaining steam not through the usual route of stereotypical early adopters. Pinterest isn’t really the new cool kid on the block, it’s more like the cool, artsy, DIY-loving lady on the block. While Tumblr’s users skew young, according to data from Comscore, the majority of Pinterest users fall into the age-range of 25-44. Also, two thirds of Pinterest users are female. Tumblr has a more gender-balanced audience, with 47.9 percent females and 52.1 percent males.
See the full data below.
More in Media
Twitch tweaks monetization tools to try and help smaller creators build a following
Twitch’s new community-driven monetization tools seek to give creators more ways to get paid, but creators need to get discovered first
Media Briefing: Publishers brace themselves for the zero-click era amid Google’s AI search overhaul
Publishers are meeting Google’s AI search overhaul with resignation rather than resistance, bracing for a zero-click future on the horizon.
U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands
Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.