Buzzfeed’s Jon Steinberg’s Must-Follows

We’re introducing a new series in which we ask industry leaders to recommend five must-follows on Twitter in an attempt to learn how these luminaries use the social network. Today’s busy executive who took the time to list top Twitterers is BuzzFeed president Jon Steinberg. You can follow him on Twitter at @JonSteinberg.

Steinberg: I use Twitter to monitor what’s going on in social advertising. This entails following a mix of brands, industry publications, clients and agency thought leaders. I use the old Tweetdeck client that runs on flash, because it’s easier for me to rapidly reply and send direct messages to colleagues, clients and partners. I find it’s a great tool for identifying the people managing the social media presences for brands and a great way to start conversations. It’s almost a way of talking about the social media campaigns inside of the campaigns.