Digiday+ Member Article

Mobile ad fraud is a messy business.

In the U.S., nearly 1 in 5 ads served via the open marketplace across both desktop and mobile devices are invalid, according to Pixalate’s latest report. That figure has been averaged across display and video ads, and puts the U.S. in fourth place for the highest ad fraud rates, after India, Indonesia and Australia. The same report puts the U.K. in 10th place.

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