“2012 State of Digital Integration: Devices and Content” is a new study by Deloitte and The Harrison Group focused on mobile technology (tablets, smartphones, e-readers, etc.) and digital-content consumption that takes a 360-degree look at the marketplace to answer these questions for your business: What do consumers want? What technologies are they currently engaging, and how? How are consumer trend-leaders behaving? What are they demanding in terms of information and service delivery on digital platforms? How are tablets and mobile platforms being adopted in the workplace? Where do your customers and clients stand in terms of digital engagement, distribution and business models? How will this affect demands on their agencies, publishers, manufacturers and digital-service providers? The research integrates two extensive surveys (consumer and business), providing an extensive look at the what, how and why behind consumers’ and business’ current behaviors and future intentions regarding digital consumption of media and advertising, device adoption and integration, and more. Click here to participate in this new research initiative.
More in Media
Amazon expands media footprint with iHeart sales deal and new TV outcome tool
Amazon is deepening its role in streaming advertising with an expanded iHeartMedia sales deal and outcome-based TV buying technology.
Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.