How publishing execs are incorporating generative AI tools into their workflows

From assisting in email writing to transcribing meeting notes, the uses varied. So did the executives’ opportunities to use generative AI tools in a professional capacity. But even if they’re only messing with Midjourney on their own time, familiarizing themselves with these tools is becoming an important part of the job.

“Prompt engineering and knowing how to write a good prompt is going to become one of the most critical skills for a lot of folks in their day-to-day. And so making sure that I’m continually writing prompts and refining them and trying to get better outputs — even if I don’t end up using it in my day to day workflow — I think it’s just an important skill and muscle that I’m trying to develop and build,” said Bailey Evans, executive director of strategic operations at The New York Times.