How Customer-Centric is Your Marketing?

In advance of the Digiday Brand Conference on Sept. 19 in New York City, Digiday has teamed with Acxiom to find out how integrated marketing departments are becoming. Does going “digital” help break down the barriers between brand and direct-response marketing or just create more unconnected information? What are marketers doing to appeal to consumers’ individual interests?

Take our survey now. All participants will receive results and analysis that will help transform how you interact with consumers. Participants are also entered in a drawing to win one VIP invitation to the Digiday event of their choice this year.

More in Media

The case for and against publishers buying paid traffic 

For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.

Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards

The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]

Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators

Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.