In advance of the Digiday Brand Conference on Sept. 19 in New York City, Digiday has teamed with Acxiom to find out how integrated marketing departments are becoming. Does going “digital” help break down the barriers between brand and direct-response marketing or just create more unconnected information? What are marketers doing to appeal to consumers’ individual interests?
Take our survey now. All participants will receive results and analysis that will help transform how you interact with consumers. Participants are also entered in a drawing to win one VIP invitation to the Digiday event of their choice this year.
More in Media
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory board
Publishers are pushing for AI transparency with a new SPUR standard to track how AI tools use content, and inviting frontier AI labs to help.