The Washington Post went hard to make sure that programmatic advertising didn’t compromise its ability to comply with the General Data Protection Regulation. For European site visitors, the newspaper publisher stopped selling personalized ads through Google’s ad exchange and, for ads that the Post sold directly, it stopped using a third-party ad server to serve those ads. It shut off its data management platform and disabled all header bidding.

“We got rid of basically everything,” said Jason Tollestrup, vp of programmatic strategy and yield at the Post, at Digiday’s Programmatic Media Summit in Scottsdale, Arizona.

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