Register by Jan 13 to save on passes and connect with marketers from Uber, Bose and more
Apple might get all the press, but Google has quickly established itself as the gorilla of mobile advertising.
According to estimates from IDC, the company’s AdMob mobile ad network is by far the largest in the U.S., accounting for around 24 percent of mobile display only revenues this year, ahead of second place Millennial Media with its share of under 17 percent.
That display business, coupled with its near monopoly in mobile search, means Google will receive over 71 percent of all ad dollars spent in mobile this year, per IDC. “Google clearly benefits from its ability to leverage its dominance in traditional online advertising on the mobile platform. This will cement its number one position for years to come,” analyst Karsten Weide predicted.
In terms of overall mobile ad spend, Google’s closest competitor is still Millennial, which will attract 4.9 percent of revenues dedicated to the channel this year. In third place is Apple with a 4.5 percent share, followed by Yahoo and Microsoft with 2.9 percent and 2.8 percent, respectively.
More in Media
Future starts to sharpen its AI search visibility playbook
Future is boosting AI search citations and mentions with a tool called Future Optic, and offering the product to branded content clients.
Digiday’s extensive guide to what’s in and out for creators in 2026
With AI-generated content flooding social media platforms, embracing the messiness and imperfection of being human will help creators stand out in the spreading sea of slapdash slop.
Media Briefing: Here’s what media execs are prioritizing in 2026
Media executives enter 2026 weathered by disruption, but refocused on AI revenue, brand strength and video and creator opportunities.