The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
You are what you listen to, apparently. ToneMedia is using data it has compiled from traffic to its sites, which include music blogs and lyric sites, to deliver targeted ads to consumers based on their musical taste, and it’s uncovered some fairly odd correlations. Here are some examples:
- U2 fans are 116 percent more likely to have a net worth above $100,000 than non-fans.
- Lady Gaga fans are 48 percent more likely to shop for personal technology online than non-fans.
- Katy Perry fans are 115 percent more likely to be interested in purchasing infant care than non-fans (hm, teen moms?).
- Black Eyed Peas fans are 119 percent more likely to be interested in taking out a loan (read into that one what you may).
- This one’s a real curveball: Arcade Fire fans are 131 percent more likely to be NFL fans.
- Fans of Lana Del Rey, the faux-hipster/gangster Nancy Sinatra singer that everyone loves to hate, are 76 percent more likely to be interested in buying a mattress. Go figure.
Check out the infographic below for a few more interesting musical taste and behavior data.
More in Media
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
With about 100 days until Election Day, politically focused startups see AI as a way to help national and local candidates quickly react to unexpected change.
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
Google’s announcement on Monday to reverse its plans to fully deprecate third-party cookies from its Chrome browser seems to have, in turn, reversed some publishers’ stances on the Privacy Sandbox.
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
Publishers are keeping a “business as usual” approach to testing cookieless alternatives despite Google’s announcement that it won’t be fully deprecating third-party cookies after all.