The Feed is Digiday’s Web-culture corner. Check The Feed everyday for Web-culture news roundups, infographics, essays and more. Follow us on Twitter for updates throughout the day @SWeissman.
You are what you listen to, apparently. ToneMedia is using data it has compiled from traffic to its sites, which include music blogs and lyric sites, to deliver targeted ads to consumers based on their musical taste, and it’s uncovered some fairly odd correlations. Here are some examples:
- U2 fans are 116 percent more likely to have a net worth above $100,000 than non-fans.
- Lady Gaga fans are 48 percent more likely to shop for personal technology online than non-fans.
- Katy Perry fans are 115 percent more likely to be interested in purchasing infant care than non-fans (hm, teen moms?).
- Black Eyed Peas fans are 119 percent more likely to be interested in taking out a loan (read into that one what you may).
- This one’s a real curveball: Arcade Fire fans are 131 percent more likely to be NFL fans.
- Fans of Lana Del Rey, the faux-hipster/gangster Nancy Sinatra singer that everyone loves to hate, are 76 percent more likely to be interested in buying a mattress. Go figure.
Check out the infographic below for a few more interesting musical taste and behavior data.
More in Media
OpenX hunts new CEO after parting ways with Matt Sattel as chief executive
The ad tech company is switching leaders, ending the current CEO’s five-month term in office.
Streaming is the next frontier for Walmart’s, Kroger’s ads businesses
Walmart and other retailers have also recently invested in the ability to integrate their shopping data into video platforms like YouTube and TikTok.
‘A Super Bowl every two days’: Inside Unilever’s 50,000-creator World Cup play
50,000 creators activated globally, massive in-person pop-ups in host cities, and more are all part of Unilever’s World Cup creator push.