Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Streetwear enthusiasts may do a doubletake when they see former One Direction star Zayn Malik on one of four covers of Highsnobiety’s latest issue, but the move has more than paid off for the magazine in terms of talking to new audiences.
On his cover of the September issue of the magazine’s cover story, Malik is dressed in Gucci, Givenchy, Christopher Kane, and Dior Homme. The story is spread across eight pages, with full page photographs. On Highsnobiety’s website, the same article appears with more photographs and an artsy one-minute video, “Going behind the scenes of Issue 13 with Zayn Malik,” which can also be found on Facebook and Instagram. To read the rest of the story, visit Glossy.co.
More in Media
The Hill adds interactive election tools to subscription offering ahead of the midterms
The Hill is betting on interactive subscriber-only features to help grow its new subscription business ahead of the 2026 midterms.
The Daily Mail tests GEO with brands ahead of AI visibility product
The Daily Mail is running around a dozen GEO tests to work out what works before turning its AI visibility offering into an official product early next year.
Meta delays rollout of updated commercial terms amid publishers’ collective pushback
Meta’s updated commercial terms have galvanized publishers into a coordinated pushback over the company’s use of their content.