Streetwear enthusiasts may do a doubletake when they see former One Direction star Zayn Malik on one of four covers of Highsnobiety’s latest issue, but the move has more than paid off for the magazine in terms of talking to new audiences.
On his cover of the September issue of the magazine’s cover story, Malik is dressed in Gucci, Givenchy, Christopher Kane, and Dior Homme. The story is spread across eight pages, with full page photographs. On Highsnobiety’s website, the same article appears with more photographs and an artsy one-minute video, “Going behind the scenes of Issue 13 with Zayn Malik,” which can also be found on Facebook and Instagram. To read the rest of the story, visit Glossy.co.
More in Media
‘JG believed that even in a demanding industry, it was possible to lead with both rigor and humanity’
The industry pays respects to OpenX CEO John Gentry, who sadly passed away last week.
The Rundown: Google has drawn its AI payment lines — and publishers’ leverage is narrow
For publishers trying to navigate AI licensing, the message was blunt: Google is willing to pay for access, but not for training – and it remains unwilling to define AI Overviews as a compensable use of journalism.
Media Briefing: Google’s latest core update a reminder that pageviews can’t remain the primary metric
Google’s latest core update signals pageviews can no longer be the primary metric, favoring intent-solving publishers over scale.