Facebook reveals a redesigned Like button for websites

Facebook’s ubiquitous Like button is finally getting a modern look.

Facebook is ditching the social network’s “F” and replacing it with a thumbs up button in an attempt to boost engagement and load quickly more on mobile. Compare the old button (left) and the new button (right), below:

From Facebook.
From Facebook.

“Our hypothesis was that more people would understand the thumbs up icon on the Like button,” Facebook said, explaining that the redesigned version had to be brighter and bolder since 30 percent of Like button impressions happens on mobile. Last year, it completely redesigned its logo with mobile in mind. A full 82 percent of its ad revenue comes from mobile.

In addition to the Like button, the Share, Follow, and Save to Facebook buttons are all getting a similar new look. Facebook is telling publishers that the new suite of buttons will soon appear live in Instant Articles, too.

https://digiday.com/?p=185563

More in Media

What platforms, brands and agencies hope to get out of the Possible conference in year 2

Year two of Possible is once again being held in Miami Beach, and it will take place from April 15-17 with 3,000 attendees expected to listen to another 200 or so speakers, including Snap’s Colleen DeCourcy, Uber Ads’ Megan Ramm and UM Worldwide’s Matthew Smith.

AI Briefing: Cloud giants’ AI ambitions create new partnerships — and new competitive concerns

Last week, tech companies like Google, Microsoft and Amazon all announced updates more updates for their cloud and AI efforts

AI to take center stage at Possible conference this week

At least 21 different sessions across the three days that Possible takes place — all in the halls of the Fontainebleau Miami Beach hotel— feature the capital letters AI In their headlines. And the topic will be pretty inescapable in most of the conversations that take place onstage or around the event.