Facebook’s ubiquitous Like button is finally getting a modern look.
Facebook is ditching the social network’s “F” and replacing it with a thumbs up button in an attempt to boost engagement and load quickly more on mobile. Compare the old button (left) and the new button (right), below:
“Our hypothesis was that more people would understand the thumbs up icon on the Like button,” Facebook said, explaining that the redesigned version had to be brighter and bolder since 30 percent of Like button impressions happens on mobile. Last year, it completely redesigned its logo with mobile in mind. A full 82 percent of its ad revenue comes from mobile.
In addition to the Like button, the Share, Follow, and Save to Facebook buttons are all getting a similar new look. Facebook is telling publishers that the new suite of buttons will soon appear live in Instant Articles, too.
More in Media
Mail Metro Media shifts ad strategy toward PMPs and fewer ads as it unifies stack
Mail Metro Media wants to drive 300% PMP growth over the next three years as part of plans to turn a high-volume digital direct business into an outcomes shop.
MrBeast’s creator platform signals a more programmatic creator economy
MrBeast’s first-ever Upfront revealed Beast Industries’ forthcoming creator platform, an infrastructure play that will elevate the company’s offerings.
The case for and against agentic media buying
Agentic media buying promises a reinvention of the programmatic ecosystem, but experts are divided on whether it could help – or hinder – accountability.