Save 50% on a 3-month Digiday+ membership. Ends Dec 12.
Facebook’s ubiquitous Like button is finally getting a modern look.
Facebook is ditching the social network’s “F” and replacing it with a thumbs up button in an attempt to boost engagement and load quickly more on mobile. Compare the old button (left) and the new button (right), below:
“Our hypothesis was that more people would understand the thumbs up icon on the Like button,” Facebook said, explaining that the redesigned version had to be brighter and bolder since 30 percent of Like button impressions happens on mobile. Last year, it completely redesigned its logo with mobile in mind. A full 82 percent of its ad revenue comes from mobile.
In addition to the Like button, the Share, Follow, and Save to Facebook buttons are all getting a similar new look. Facebook is telling publishers that the new suite of buttons will soon appear live in Instant Articles, too.
More in Media
WTF is AI citation tracking?
Publishers are tracking AI citations to understand visibility, attribution gaps and referral traffic in these tools and platforms.
As big brands flood the podcast ad space, startups are refining strategies to stand out
While a influx of big advertisers is good news for podcast companies, it also makes it more challenging for small- to mid-sized brands to stand out in the space.
Meta enters AI licensing fray, striking deals with People Inc., USA Today Co. and more
The platform has secured seven multi-year deals with publishers including CNN, Fox News, People Inc., USA Today Co to incorporate their content into its large language model (LLM) Llama.