Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Facebook’s ubiquitous Like button is finally getting a modern look.
Facebook is ditching the social network’s “F” and replacing it with a thumbs up button in an attempt to boost engagement and load quickly more on mobile. Compare the old button (left) and the new button (right), below:
“Our hypothesis was that more people would understand the thumbs up icon on the Like button,” Facebook said, explaining that the redesigned version had to be brighter and bolder since 30 percent of Like button impressions happens on mobile. Last year, it completely redesigned its logo with mobile in mind. A full 82 percent of its ad revenue comes from mobile.
In addition to the Like button, the Share, Follow, and Save to Facebook buttons are all getting a similar new look. Facebook is telling publishers that the new suite of buttons will soon appear live in Instant Articles, too.
More in Media
People Inc. is building custom APIs to make its journalism easier for AI agents to use
People Inc. is moving toward custom APIs for AI systems, Forbes has adopted Markdown for agents, while the FT, Daily Mail are considering how agents could reach content for subscribers.
Giggly Squad’s SiriusXM deal signals a shift from podcast networks to creator ecosystems
The Giggly Squad deal shows podcasts have turned another corner. Video, short-form, IRL shows…where does the podcast go from here?
The Times of London is gearing up to test ‘macro payments’
The Times has a plan for readers who don’t want to subscribe.