Facebook Deactivation: Facebook deactivation: we’ve all considered it at one point or another; but have you ever actually gone through with it? If so, did you reactivate your account later? Probably, right? That often seems to be the case with Facebook deactivation, it is a temporary thing, a momentary break from the oversharing and constant stream of information about all of your “friends.” As author Mary K. Moore writes near the end of her account of “quitting” Facebook, “Part of me knows that my sojourn is merely putting off the inevitable… dusk will arrive, and I’ll have to come in from the backyard eventually.” It’s kind of sad that this is where we are, that we’ve accepted social media as the norm, so much so that we now feel that being on a social network is a necessity of life, that it is inevitable, that we feel anxious when we are away from it for too long. Or on the other hand, as this Gawker commenter laments, others guilt trip you or take it personally if you remove yourself from social media networks. But who knows, maybe in time being on social media networks like Facebook will be a quaint thing of the past, something that future generations will look back on and study as the strange cultural fad of the Information Age. Every era demonstrates cultural ebbs and flows. There is always some kind of backlash against extremes, formation of countercultures that then become the norm and then new countercultures form and so on. The conservatism of the ‘50s gave way to the free love of the ‘60s. So maybe the oversharing of the awls will give way to a more reserved, more private era. Just maybe. HuffPo
Comic of the Day: For all you who ran out to get the new iPhone 4S. BuzzFeed
Tumblr of the Day: You can never have too much Ryan Gosling, especially when he is spouting feminist theory and whispering sweet nothings. Feminist Ryan Gosling
Video of the Day: Apparently Iron Maiden has calming effects on toddlers. Who knew. The Daily What
More in Media
The case for and against publishers buying paid traffic
For many audience development teams, the question is no longer whether to buy traffic, but how far they can push it.
Uber Advertising, the NFL, WPP Media and Mazda are among the finalists of the 2026 Digiday Media Buying and Planning Awards
The Digiday Media Buying and Planning Awards recognize companies, campaigns and technology that have been most successful in the modern media landscape. This year’s nominees leaned on emotionally driven narratives and audience-driven personalizations to deliver connected, full-funnel experiences at scale. Nominees in the Media Campaign of the Year category include Uber Advertising, which built a […]
Why retailers like Target and Aerie are moving beyond straight affiliate deals with creators
Creator programs are changing as retailers like Target and Aerie realize they require a multifaceted approach that doesn’t just rely on affiliate links.