What is it: The industry catfight over the use of pseudonyms came to light in the privacy community, but crossed over into the advertising industry. Advertisers and publishers have wondered aloud about the potential positives and dangers of a real-name-based advertising ecosystem, wedded with search. Google chairman Eric Schmidt created a stir when he stated to National Public Radio reporter Andy Carvin that he viewed Google+ as essentially an identity service with links around your friends.The controversy was further fueled when Google confirmed to a Wired.com reporter that it was planning to study the use of Google’s +1 clicks, which are pulled from Google+ profiles, as a signal that would influence “the ranking and appearance of websites in search results.”
Digiday+ Research: The economy will hit the media and marketing industries this year, but differently
The economy will plague both the media and marketing industries in 2023, but the hit will be uneven between publishers and agencies.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.