What is it: The industry catfight over the use of pseudonyms came to light in the privacy community, but crossed over into the advertising industry. Advertisers and publishers have wondered aloud about the potential positives and dangers of a real-name-based advertising ecosystem, wedded with search. Google chairman Eric Schmidt created a stir when he stated to National Public Radio reporter Andy Carvin that he viewed Google+ as essentially an identity service with links around your friends.The controversy was further fueled when Google confirmed to a Wired.com reporter that it was planning to study the use of Google’s +1 clicks, which are pulled from Google+ profiles, as a signal that would influence “the ranking and appearance of websites in search results.”
Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
NBC News, Remezcla drive site traffic through search and social
Remezcla has seen 48% of its Gen Z audience reach the site through search, and for NBC News, Snapchat has become a top-five traffic driver in the last few months.
How A+E Networks cross-promotes podcasts to improve discovery
A+E promotes its podcasts to grow an audience by marketing the shows to its TV audience and finding outside partnerships.
Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
Why IMAX is acquiring AI-driven video company SSIMWAVE
The acquired company provides media and entertainment companies with AI-driven video quality solutions to help minimize image quality issues on streaming services.