What It Is: A classic social customer relationship management (CRM) platform has the ability to locate, collect, and track data generated through major and niche social networks that relate to a particular brand and generate reports, analysis and direct responses to consumers. It allows users to route data to various projects and flag data to trigger various actions, either manually or programatically.
More in Media

Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.

Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.

WTF is ‘query fan-out’ in Google’s AI mode?
One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”