‘The elephant in the room’: Companies persist with fingerprinting as a workaround to Apple’s new privacy rules
Where there’s a will there’s a workaround plan, especially if the company is worried about the financial blow from Apple’s crackdown on in-app tracking.
LiveRamp is name-dropping Macy’s, and its money, in pitches to publishers. Here’s why
In what publishers say is an aggressive sales tactic, LiveRamp is telling them brands like Macy's and Morgan Stanley want to spend on their inventory.
Member ExclusiveMedia Buying Briefing: Buyers may have more to spend, but they’re looking for flexibility in video investments
Heading into the NewFronts and TV upfronts, media buyers need linear TV to get its audience estimates right this year as digital/streaming stand to gain.
SponsoredDeep Dive: How AI steered The Ad Council’s campaigns during crisis
The past year transformed the way audiences respond to advertising. The pandemic, quarantine and social unrest radically altered consumers’ sensitivities, and real-time news cycles made every campaign message fraught with potential pitfalls. As NPR reported in 2020, organizations raced to keep up with the public’s changing perceptions of marketing and what resonated — or fell […]
Cheat Sheet: Google curbs publishers’ commerce plans with a product reviews update
Commerce content built using information aggregated from other sources may struggle to find a large audience through Google search.
Why The Home Depot quietly brought live streaming to its consumers
Live streaming allowed the company to go from an average of five in-store workshops per month, to approximately 40 live-streaming workshops per month.