Mark Zagorski, CEO of Exelate, believes that despite industry chatter decrying the clutter in the ad tech industry, the market is flourishing, with startup companies arising to match industry opportunities. On the horizon, however, Zagorski sees a battle for market share. Exelate recently began working with ComScore to validate its audience segments, and this, Zagorski said, was a play to make advertisers more comfortable in a highly competitive market.
How The Washington Post’s Joy Robins is using lessons from 2020 to handle the current economic slowdown
Joy Robins' role as CRO looks different than it did a year ago, but in a volatile economy, a media company's revenue sources are subject to change as well.
How media companies like The New York Times, BuzzFeed and Gannett are managing costs in an economic downturn
The New York Times, BuzzFeed, Gannett and IAC are identifying areas to cut costs, from marketing budgets to hiring slowdowns and layoffs.
Q&A: How minority-owned Direct Digital Holdings helps media buyers and ad tech embrace diverse investment
The owner of sales-side platform Colossus SSP and demand-side platforms Huddled Masses and Orange 142, has seen triple-digit percentage growth the last two years, off its small base.
SponsoredWhat gaming habits reveal about media consumption
Jordan Shlachter, head of research, Activision Blizzard Media Entertainment choices have never been more abundant, and gaming has emerged as one of the biggest winners in the battle for audiences’ attention. While gaming’s exponential growth has been well documented — there are currently nearly 3 billion gamers worldwide spanning a diverse set of demographics, interests […]
Member ExclusiveMedia Buying Briefing: Flex workforce, fringe benefits are key to navigating the talent crisis
The Great Resignation is leaving talent shortages across many industries, but media is perhaps seeing the sharp end of this – especially at agencies.
Digiday DealBook: Truth Social acquisition extended, Lyft’s new media division, Axios bought by Cox and more
Truth Social acquisition extended, Lyft's new media division, Axios bought by Cox and more.