At Digiday Social last Thursday, Digiday’s Mike Shields sat down for a keynote conversation with Carol Kruse, the svp of marketing at ESPN. Kruse, a former Coke marketing executive, discussed the differences between using social media to market a big brand versus a media property, the importance of real engagement with customers and fans as opposed to buying them, and her views on Google+, social TV and more. Watch now.
More in Media
![](https://digiday.com/wp-content/uploads/sites/3/2024/01/experiment-sandbox-digiday.jpg?w=439&h=277&crop=1)
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
Publishers aren’t ready to press play yet on dedicated Privacy Sandbox tests.
![](https://digiday.com/wp-content/uploads/sites/3/2023/05/privacy-computer-digiday.jpg?w=439&h=277&crop=1)
AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections
A new bill called the COPIED Act aims to pass new transparency standards to protect IP and guard against AI-generated misinformation.
![](https://digiday.com/wp-content/uploads/sites/3/2024/07/Screenshot-2024-07-03-at-11.53.26 AM.png?w=439&h=277&crop=1)
Media Briefing: Publishers reflect on ad revenue midway through 2024
Some publishers say ad revenue is pacing 15% up year over year while others are still managing their expectations for how 2024 will shake out.