At Digiday Social last Thursday, Digiday’s Mike Shields sat down for a keynote conversation with Carol Kruse, the svp of marketing at ESPN. Kruse, a former Coke marketing executive, discussed the differences between using social media to market a big brand versus a media property, the importance of real engagement with customers and fans as opposed to buying them, and her views on Google+, social TV and more. Watch now.
More in Media
Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers
Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.
Google’s AI opt-out leaves publishers with a choice they can’t safely use
The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.