Insights from CTV leaders at Dentsu, Horizon Media and more
What it is: A stack is the collection of products, services and technologies. Taken together, the layers make up an entire solution to a client’s needs. For example, Google’s advertising stack includes a demand-side platform, ad network, ad exchange and soon supply-side platform and data exchange.
More in Media

Ad Tech Briefing: The ‘plumbers’ posing as the unlikely saviors of the internet
After several false dawns, can Cloudflare’s ‘anti-AI scraping tool’ finally offer publishers a road to commercial redemption?

Generative AI, not ad tech, is the new antitrust battleground for Google
Global regulatory scrutiny is shifting from Google’s ad tech and search dominance to generative AI, as they aim to address the most pressing threats to publisher business models.

Yahoo takes cues from platforms as it offers more editorial control to creators
Through its creator program, Yahoo is evolving from its roots as a content aggregator and editorial publisher to more of a distribution platform for individual creators.