Hear from execs at The New York Times, Thomson Reuters, Trusted Media Brands and many others

Once again, modesty proves to be a virtue that many in the industry lack. Check out this week’s top digital media brags; and don’t forget, if you see any @dmbrags-worthy tweets, DM the link to the tweet to @dmbrags.
@edwardboches, Edward Boches, chief innovation officer of Mullen
@technosailor, Aaron Brazell, Entrepreneur/WordPress Consultant
@amandavega, CEO of Amanda Vega Consulting
@eviltomthai, Tom Thai, vp of marketing at Bluefin Labs
@shiralazar, Shira Lazar, host and executive producer of “What’s Trending”
More in Media

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
Grand Theft Auto’s creator platform continues to evolve, with the company making key hires ahead of the release of “Grand Theft Auto 6.”

The coalition of the willing (and unable): publishers rally to wall off AI’s free ride
That coalition is taking shape in the form of a technical framework designed to let publishers control who can access their content, and under what terms.

Creators are standing up IRL events to soak up more of brands’ marketing dollars
For brands, the ability to measure performance is a key motivator to lean into creators’ IRL events. Across the board, brands are more closely scrutinizing the performance of their creator marketing spend, pushing to experiment with channels that have more easily measurable performance metrics in the form of conversions or foot traffic.