Gchat Memories: The digital age has changed so much about how we experience and deal with life’s ups and downs. There are now so may digital dimensions that we must take into account, for better or for worse, when someone we love passes away. Not only are Facebook pages and Twitter accounts reminders (and digital assets that need to be considered in wills) of the deceased, but so are Gchat records. In this touching article, the author Rebecca Armendariz shares her experience of taking care of her boyfriend who was dying of cancer and weaves in bits of their Gchat exchanges, which both serve as a sad record of his battle with cancer and also as a heartwarming and invaluable testimony of their love. Clearly these digital footprints that people leave behind once they’ve gone, like any other personal effects, become bittersweet keepsakes. Good
Craigslist Find of the Day: If you are an adult baby (yes, that is a thing, just like furries are a real thing), or to be more precise, a paraphilic infantalist, then here is a Craigslist goody for you. There is a casting call posted for an educational series seeking “individuals who are active members in the Adult Baby Community to participate in a documentary series.” As they assure, all submissions are kept confidential, unless you make it onto the show of course. Jezebel
Closing Time Tweets: The Borders New York location just closed its doors permanently, but it managed to keep tweeting until the bitter end. Along with sad twitpics of empty shelves and answers to customers’ questions, its Twitter page @BordersNYC also became a memorial of sorts, as this Daily Dot article notes, with people tweeting about fond memories they had at Borders New York. RIP. The Daily Dot
Video of the Day: I am not a cat person, but we all have that soft spot for videos of cats doing human things — or in this case doing Jedi things.
New Yorker Humor of Day: This is how you properly apologize for sexting, all kinds of sexting — including instances that involve a below-the-belt pic with the disclaimer statement: “My genitals look older than the rest of me because of all the wear and tear from my triple-extreme snowboarding.” The New Yorker
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.