Whether its ripe for ridicule or a developing promising new format, digital media always presents something interesting. Here are Digiay’s top five stories this week:
1. Pitchfork Opts Out of the Pageview Rat Race
Using an engaging editorial format to display a long-form feature on the new Daft Punk album release, Pitchfork forgoes the pageview race to the bottom. Their goal is to be the best music magazine, not the biggest.
2. The Price of Original Content
Content aggregation can get messy. Digiday’s editor-in-chief Brian Morrissey wrote about the cost of appropriating content and undermining other’s hard work and professional relationships.
3. 20 Signs You’ve Been in PR Too Long
If truthiness over truth is good enough for you, there’s a chance you’re an expert in PR.
4. Brands That Do Content Right
Want to know who’s doing a good job of creating useful content? These brands have it figured out when it comes to marketing relevant information.
5. Programmatic Comes to Out-of-Home Ads
It won’t be long before out-of-home ads are bought and targeted towards certain demographics. Third-party data will fuel screen ads in shopping malls, bars, and taxi cabs.
Be sure to keep up with all of our posts this week on our Twitter feed.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
How programmatic advertising will evolve this year on the heels of audio growth and privacy changes
Comscore’s programmatic division Proximic released a State of Programmatic study highlighting the growth of audio and podcasting, other digital advertising channels and challenges around third-party data.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.