Whether its ripe for ridicule or a developing promising new format, digital media always presents something interesting. Here are Digiay’s top five stories this week:
1. Pitchfork Opts Out of the Pageview Rat Race
Using an engaging editorial format to display a long-form feature on the new Daft Punk album release, Pitchfork forgoes the pageview race to the bottom. Their goal is to be the best music magazine, not the biggest.
2. The Price of Original Content
Content aggregation can get messy. Digiday’s editor-in-chief Brian Morrissey wrote about the cost of appropriating content and undermining other’s hard work and professional relationships.
3. 20 Signs You’ve Been in PR Too Long
If truthiness over truth is good enough for you, there’s a chance you’re an expert in PR.
4. Brands That Do Content Right
Want to know who’s doing a good job of creating useful content? These brands have it figured out when it comes to marketing relevant information.
5. Programmatic Comes to Out-of-Home Ads
It won’t be long before out-of-home ads are bought and targeted towards certain demographics. Third-party data will fuel screen ads in shopping malls, bars, and taxi cabs.
Be sure to keep up with all of our posts this week on our Twitter feed.
Podcast ad buyers have yet to see a slowdown
Ad buyers have yet to see clients cut their podcast budgets – though the time of podcasts as the shiny new medium may be coming to an end.
The programmatic open marketplace is faltering, but publishers see a bright spot in private programmatic deals
Publishers are coming to terms with their open programmatic marketplace RPMs being 20-55% lower than they were this time last year, but the hope is that programmatic guaranteed deals will make up the deficit.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
SponsoredHow Jounce Media and Teads are framing SPO’s role in driving business outcomes for brands
As supply chain concerns abound, marketers are increasingly focusing on the main motivators that drive efficiency in their operations, including financial considerations, supply chain transparency and, most recently, environmental concerns. Sustainability has not always been at the forefront of the digital video buying process for the ad industry, but brands like Teads are taking steps […]
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.