On the verge of the
Apocalypse New Year, Digiday wanted to commemorate the most popular pieces of 2012. It was a great year for our traffic — thank you! — as our monthly visitors more than tripled. The following stories are our most read from the past year:
1. How Eduardo Saverin Sold Facebook Ads in 2004
Every company has to start somewhere, right? It’s been no different for Facebook, the social behemoth, which in 2004 was anything but. From around 70,000 users and an inkling of using data to target certain demographics, the social network has come a long way in less than ten years.
2. When Your Storm Photo Goes Viral
Hurricane Sandy was a terrifying nightmare for the New York metropolitan area. Social sharing became the prime way to communicate updates and quickly share catastrophic photos and videos. Digiday editor-in-chief Brian Morrissey shared his lessons from having a photo he shot quickly spread across the Web.
3. The End of the Facebook Like Bubble
As social media continues to grow in marketing importance, companies are increasingly held at the whim of tech algorithms. Facebook demonstrates they have the final say in how its users view content.
4. Confessions of a Big-Agency Top Digital Exec
A top agency executive confessed that digital agency salaries are inflated, chief digital officers are a mask for a non-existent innovation strategy, and that researched ads suck. “If you just want to have some fun and do some interesting work, then you have to be more realistic about how much money you will make and go to work for a production company or a small digital boutique.”
5. 5 Amusing Ad Agency Resignations
If you’re thinking of resigning in style, Digiday picked out several entertaining farewell letters from agency professionals for you to emulate.
6. The Native Ad Fallacy
“Despite what many content publishers may wish, native ad systems are not an alternative to this trend. Twitter and Facebook’s “native” ads will surely be traded programmatically in 2013.”
7. 6 Awesome Brand Responses to Social Media Bullies
People love to harass brands online. The Internet also likes brands that fight back.
8. Why I Confessed
A leading female agency executive conceded her very personal experiences within a world dominated by men. Her extremely brave letter opened up a forum for other agency women feeling disgusted with sexist colleagues.
9. What Brands Really Think of Agencies
Top brands revealed what they wished their agencies could do for them, from how projects are executed to the level of interaction between the client and creative.
10. 10 Bad Apples of Digital Media
Some of these people might be in your day to day interaction. It’s also possible that you are one of these people.
Newsletter publishers say they continue to see uptick in revenue despite advertising slowdown
At a time when larger media companies are feeling the pressure of the economic downturn and advertising slowdown, newsletter businesses continue to be in a period of revenue growth.
TikTok’s CEO faces bipartisan skepticism in first Congressional hearing on security concerns
The hearing comes amid calls to remove TikTok from government devices and in some cases even ban it entirely.
Media Briefing: What to expect at the Digiday Publishing Summit
As DPS draws nearer, top pain points for publishers are coming to light.
SponsoredHow advertisers are leveraging omnichannel attribution and measurement to power CTV
Sponsored by MNTN Connected TV advertising has joined and expanded the larger ecosystem of campaigns that advertisers deploy. As such, omnichannel marketing strategies now encompass television and mobile devices, tablets and other screens such as out-of-home. And as customers engage across these different touchpoints, brands are seeking and moving their measurement and analytics efforts to […]
New app launches through Apple hoping to win with ‘zero-party data’ when others haven’t
Caden's new app lets users connect data from their Uber, Amazon, Netflix and other accounts in exchange for money. Will it take off?
‘The next level for us’: The New York Times eyes better retention for games in subscription drive
The games division is focusing on finding new ways to mine the inherent competitive nature of games like encouraging people to play multiple games in a single session or through new achievements and rewards for progression.