Digiday Research: Nonwhite media and marketing professionals see a much less liberal industry than their white peers
The media and marketing industries are regarded — and generally regard themselves — as bastions of liberal thought and values. But non-white professionals in the space regard both industries as a lot less liberal than their white counterparts do, according to a Digiday Research survey.
Digiday polled 156 professionals working in the media and marketing industries in late September on a number of topics pertaining to politics and their place in their respective workplaces and cultures. Thirty respondents identified themselves as something other than white. Asians comprised the largest share of those respondents, followed by Hispanics, though no single group of non-white professionals answered in statistically significant numbers.
Disparities were greatest in how agencies are perceived. While white respondents overwhelmingly regarded the agency world as liberal, less than 60% of nonwhite respondents described agency culture that way. In fact, nearly one fifth of nonwhite respondents described agency culture as at least somewhat conservative (none of the survey respondents described agencies as “strongly conservative”).
By contrast, about the same percentage of white (62%) and nonwhite respondents (57%) described publisher and media company culture as liberal. The difference was in the matter of degree: Close to 40% of nonwhite respondents described publisher culture as “strongly liberal,” while just 13% of white respondents did.
And as was the case with agencies, a far greater share of nonwhite respondents said that the culture at media companies is conservative.
The respondents’ own political leanings may account somewhat for the disparities. Asked where on the political spectrum they landed themselves, both white (79%) and nonwhite respondents (84%) overwhelmingly described themselves as liberal, though a greater share of nonwhite respondents — 44% — describe themselves as “strongly liberal” than their white counterparts — 37%.
BuzzFeed will finally monetarily reward its Community users for their viral quizzes, lists
BuzzFeed is testing to see if user-generated content could identify new areas of coverage for its staff, and bring in niche audiences, with a new summer program that could pay a contributor up to $10,000 for a viral post.
Cheat Sheet: How Shopify’s one-click checkout expansion could help Facebook, Google compete with Amazon
Shopify's Shop Pay option will compete with Amazon’s one-click buying button, potentially making it an even bigger competitor to the e-commerce giant.
Amazon is blocking Google’s FLoC — and that could seriously weaken the fledgling tracking system
Amazon's under-the-radar move could be a significant blow to FLoC targeting performance and give Amazon a leg up in its own ad sales and targeting efforts.
SponsoredIdentity solution fatigue is setting in: How to keep moving
By Kristina Prokop, CEO and co-founder, Eyeota As we move deeper into 2021, the desperate search for identity solutions that can smooth marketing organizations’ transitions to a cookieless world is reaching a fever pitch. There’s no shortage of new identifiers and identity technologies vying for attention — and that’s a big part of the problem. […]
How the Betches founders turned a blog into a multi-platform media company for young audiences
For Betches, there is more real estate in the millennials demographic to grow its audience, but with Gen Zers making up a large portion of the internet, platform growth strategy is top focus for expansion.
The TV upfront marketplace is moving along at breakneck speed, and eye-popping ad-rate increases
The TV upfront marketplace is wrapping up at a fast clip, with media buyers paying significant increases to secure ad time for their clients.