Digiday’s “Research in Brief” is our newest research installment designed to give you quick, easy and digestible facts to make better decisions and win arguments around the office. They are based on Digiday’s proprietary surveys of industry leaders, executives and doers. See our earlier research on the publisher pivot to video here.
User experience has been a hot topic for publishers lately. Publishers painfully learned that overcompensating for decreasing ad margins by increasing inventory was a major turnoff for most readers. Another strategy publishers adopted was flooding their pages with video ads that autoplayed with the sound on. Users loathed them, but publishers were desperate for a profitable ad format.
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