Digiday Research: Agency professionals more likely to stay remote than publishers
Eventually, most of us will have to go back to the office — but a much bigger slice of agency employees will have the option of staying home, according to new Digiday Research.
While the picture of how — and when — everybody goes back to work remains up in the air for large chunks of the media and marketing industries, agency employees are more than twice as likely to have the option of working from home permanently. Digiday surveyed 329 professionals in the media and marketing space in April, including publishers, agencies, brands, platforms and vendors. Publishers and agencies made up the largest groups.
More than one fifth of the survey’s agency-side respondents said that they could continue working remotely, compared to less than 10% of publisher respondents.
An identical percentage of publisher and agency respondents — 30% — said that they hadn’t received word from their employers about when they would return to office work, making it the most common response to the question. The next most popular response was “in the third quarter of 2021.”
As the pandemic and its knock-on effects continue to echo through the global economy, it has offered regular reminders that individuals have done a bad job of estimating how long it would take for things to return to anything like normal.
The same survey found, for example, that the percentage of people who wound up attending in-person events within the time frame they expected was tiny compared to the percentage of people who continued to put off attending.
Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience
Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018.
Member ExclusiveDigiday Research: Publishers have checked out on platforms
As platform audiences continue to swell, their ad products mature and advertisers continue to pour money into them, publishers today consider most platforms neither a valuable source of revenue nor an important channel for brand-building, new Digiday Research reveals.
Member ExclusiveMedia Buying Briefing: Agency holding companies are busy trying to advance DE&I efforts, but take divergent paths to get there
Agency holding companies continue to push DE&I initiatives, but are taking different pathways to achieve their goals.
SponsoredIdentity solution fatigue is setting in: How to keep moving
By Kristina Prokop, CEO and co-founder, Eyeota As we move deeper into 2021, the desperate search for identity solutions that can smooth marketing organizations’ transitions to a cookieless world is reaching a fever pitch. There’s no shortage of new identifiers and identity technologies vying for attention — and that’s a big part of the problem. […]
How GNI Startups Boot Camp is giving journalists the tools for media entrepreneurialism
In its second iteration, GNI Startups Boot Camp lead Phillip Smith is hoping the program will help journalists become media founders and quench the news deserts in North America.
How publishers are handling the Juneteenth holiday this year
A number of publishers are observing Juneteenth this year, but not in the same way, with some making it an official holiday and others encouraging employees to use their PTO to take the day off.