Digiday Research: Agency professionals more likely to stay remote than publishers
Eventually, most of us will have to go back to the office — but a much bigger slice of agency employees will have the option of staying home, according to new Digiday Research.
While the picture of how — and when — everybody goes back to work remains up in the air for large chunks of the media and marketing industries, agency employees are more than twice as likely to have the option of working from home permanently. Digiday surveyed 329 professionals in the media and marketing space in April, including publishers, agencies, brands, platforms and vendors. Publishers and agencies made up the largest groups.
More than one fifth of the survey’s agency-side respondents said that they could continue working remotely, compared to less than 10% of publisher respondents.
Sample: 71 agency, 109 publisher professionals
An identical percentage of publisher and agency respondents — 30% — said that they hadn’t received word from their employers about when they would return to office work, making it the most common response to the question. The next most popular response was “in the third quarter of 2021.”
Sample: 71 agency, 109 publisher professionals
As the pandemic and its knock-on effects continue to echo through the global economy, it has offered regular reminders that individuals have done a bad job of estimating how long it would take for things to return to anything like normal.
The same survey found, for example, that the percentage of people who wound up attending in-person events within the time frame they expected was tiny compared to the percentage of people who continued to put off attending.
-
How Dotdash Meredith worked through the challenge of integrating two major publishers’ tech stacks
At the Digiday Publishing Summit, Dotdash Meredith product chief Adam McLean shared why he had initially expected the integration to be done by summer 2022 and why the work is still ongoing.
-
How one publisher is using generative AI to publish thousands of evergreen posts, create a chatbot
Ingenio has used generative AI technology to publish over 11,000 articles and will soon launch a spiritual guide chatbot.
-
Wirecutter tests new content on different platforms to increase affiliate revenue
Wirecutter is hoping to deepen its relationships with readers to become a go-to source not only for making a purchase, but also for early stage product discovery.
-
SponsoredHow advertisers are fostering more effective publisher partnerships
Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network An everyday conversation between publishers and advertisers goes like this: The publisher invites the advertiser to a meal to talk about their business, attempts to delve into specifics on what the media buyer is looking to achieve, their audience breakdown and how […]
-
Newsletter publishers cautiously plan to expand editorial and sales teams
Publishers with newsletter-focused businesses are looking to grow their editorial and sales teams this year — but cautiously, to keep spending down during a time of economic uncertainty.
-
Magna 2023 forecast paints a resilient U.S. market, thanks to retail media and streaming
In its latest ad forecast, Magna is expecting a resilient U.S. market this year – boosted by retail, streaming and the auto industry’s bounceback.
