Join us Dec. 1-3 in New Orleans for the Digiday Programmatic Marketing Summit
Last week marked Digiday’s sixth Publishing Summit, a gathering of emerging and legacy publishers who are all confronting the same pressing issues in their industry. In case you weren’t able to make it to Miami, here are a few highlights:
Ben Huh, founder and CEO of Cheezburger, kicked off the summit with a presentation on how publishers can incorporate fun to drive audience loyalty. His talk was followed up by a Q&A with our editor-in-chief Brian Morrissey, where word association offered a candid look into the mind of the memes master.
Digiday staff reporter Josh Sternberg sat down with the president of The Atlantic, Scott Havens, to discuss their unique, unrivaled success as a legacy print publication in the age of digital. And, oh yeah, can we let go of the Scientology thing now?
We got a glimpse into the world of intrapreneurship with Kristine Welker, who’s taken on the unenviable task of launching a print magazine in today’s publishing landscape. Newly named vp, publisher, and CRO of the as-yet unnamed Dr. Oz magazine, Kristine shared insights from her long career at Hearst and a peek at their latest endeavor to build a new lifestyle magazine.
Mike Cole of Reddit cut through the pablum and spoke to the audience about how to makes ads suck less – and why brands should be more like Bill Murray. Explaining that brands should have an “awesome shit” budget, Mike showed the best real-life examples of companies doing cool things that got them attention and praise. Handing out a couple-hundred free Chicken Nuggets at the end didn’t hurt, either.
To see complete video footage from DPS, please visit our Vimeo site here. We hope to see you March 17-19, 2014 in Vail, Colo., for our next Digiday Publishing Summit.
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