Introducing the new issue of Digiday magazine
At Digiday Media, across Digiday, Glossy and Modern Retail, we cover how the industries of media, marketing and retail are changing, thanks to the advent of new technologies, new consumer behaviors and changing business models.
In this issue of Digiday magazine, we take a new approach to our examination of these industries. We take a step back to look at exactly how the way we work, live and shop today is changing the industries we cover, and the wave of cultural forces that are affecting them.
Our new, revamped Big Ideas section took a look at big themes upending our lives. In “Age of Anxiety,” Brian Morrissey writes about how despite an economic boom, people are more stressed out, and more anxious than ever before, while I delved deeper into the dark nihilism engulfing Gen Z, and how that’s leading to a new distrust of brands, authority figures and governments.
We’ve also restructured the magazine itself, with new sections covering Culture, Media, Retail and Work.
In Culture, Ilana Kaplan writes about how post #MeToo, feminism has turned corporate, with the rise of companies like The Wing cashing in on a new brand of fempowerment. For Media, Max Willens dives into the content mills of journalism, and how it’s led to a lost generation of reporters who have internalized a business model that prizes virality over, in some cases, great stories. We also cover the ups and downs of American Dream, a new Dubai-esque mall being built in New Jersey, and why the wellness movement is driving everything from mocktail culture to the growth of CBD.
This is the 15th issue of Digiday Magazine, available exclusively to members. We hope you are enjoying your membership, and the new issue. As always, I’d love to hear your feedback.
Thanks for reading.
Advertising, mired in racism, has a long road to recovery
Companies need to respond to the racism row with genuine intentions or not participate in the conversation at all, anything in between can be very disingenuous.
‘The boundaries have broken’: Employers deal with the reality of workers bringing their ‘whole selves’
ven as employers have touted “bring your whole self to work” theorems over the past couple of years, it’s forgotten that that privilege has only really been afforded to a few. For many, bringing your whole selves to work isn’t an option. And the realities of the current work-from-home brigade mean that many haven’t been given a choice: When work is literally in your home, how do you keep it at arm’s length?
How publishers are changing branded content operations to remotely produce high-res campaigns
By using emerging technology like camera drop kits to ensure higher resolution content, branded content studios are able to ensure clients achieve brand safety.
SponsoredVideo: Marketers discuss the future state of less interruptive in-stream ads
In a new video, experts from GumGum, The Martin Agency and Pinterest discuss the future of video advertising — and outline their vision for how video ads can be less disruptive.
MediaMath explores a possible sale
The ad tech company is working with investment bank Centerview Partners on the process -- which could also include a debt refinancing -- according to people familiar with the matter.
Member ExclusiveWith the latest crisis, media needs to back up words with actions
For the media industry, this was a week of introspection -- and a time of decision. For all the progressive ideals espoused by publishers, marketers and agencies, most fall well short when it comes to turning words into action.