We rounded up the best of Digiday reporting from this week in just under a minute.
Facebook has a new formula for determining what makes a valuable impression: Scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They’ll register an ad 2.5 times faster, according to Facebook’s research.
Twitter, meanwhile, is adding another button alongside retweet and favorite — a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five brands and platforms such as Bigcommerce and Shopify representing millions of smaller brands have signed up.
Business Insider had a big week. The digital publisher got acquired by German giant Axel Springer, proving its many doubters wrong to the tune of $343 million.
Speaking of tunes, Vinyl comeback marches ever onward. It surpassed ad-supported streaming music services in the first half of 2015, bringing in almost $60 million more, according to the RIAA.
Video by Hannah Yi.
More in Media
How creators are using generative AI in podcasts, videos and newsletters — and what advertisers think about it
Here’s a look at how some creators are leveraging generative AI to create video, audio and written content — and whether or not that’s a turn-off for advertisers.
Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls
Publishing execs pushed back on tariff and macroeconomic climate fears in Q1 2025 earnings calls, expressing confidence that their businesses would grow this year.
Digiday+ Research: Publishers’ subscription revenue is up this year, and they’ll focus on growing it even further
Subscriptions is one area where publishers are seeing more revenue, and, in turn, ramping up their plans to strengthen that part of their business in the coming months.