We rounded up the best of Digiday reporting from this week in just under a minute.
Facebook has a new formula for determining what makes a valuable impression: Scroll speed counts, and it turns out millennials are quicker with their thumbs than Gen X. They’ll register an ad 2.5 times faster, according to Facebook’s research.
Twitter, meanwhile, is adding another button alongside retweet and favorite — a buy button. It’ll show up in sponsored tweets and anywhere there’s a link to the product. So far, five brands and platforms such as Bigcommerce and Shopify representing millions of smaller brands have signed up.
Business Insider had a big week. The digital publisher got acquired by German giant Axel Springer, proving its many doubters wrong to the tune of $343 million.
Speaking of tunes, Vinyl comeback marches ever onward. It surpassed ad-supported streaming music services in the first half of 2015, bringing in almost $60 million more, according to the RIAA.
Video by Hannah Yi.
More in Media
YouTube’s AI remix push exposes a looming reckoning for the creator economy
YouTube’s Gemini Omni integration has highlighted some of the major problems generative AI poses in the creator economy.
Why creator Lola Torres prefers the stability of affiliate marketing over brand partnerships
Creator Lola Torres on the hustle of building her career in affiliate marketing, the challenge of creator programs, and more.
Media Briefing: Perplexity’s new ‘trust and transparency’ pitch does little to win over publishers
Perplexity wants to be a trusted partner to publishers, but a growing list of copyright lawsuits are making that a difficult sell.