In “Surviving the Media Aggregation Economy,” Digiday’s editor-in-chief Brian Morrissey weighed in on the price of the copy-and-paste approach often taken by publications like Business Insider. The piece’s call is to opt out of the copy/paste culture in favor of “responsible aggregation” that adds actual value rather than simply siphoning off pageviews. Business Insider CEO Henry Blodget responded on Twitter, pointing out that BI has seen great success in allowing its content to spread far and wide — and making the case that, even if BI aggregation doesn’t lead to direct traffic, it raises awareness and gives “publicity” to smaller publications like Digiday. Below is the back-and-forth between Morrissey and Blodget. Please weigh in with your viewpoint in the comments.
http://storify.com/Digiday/b-morrissey-vs-h-blodget
Image via Shutterstock
More in Media
Why brands are bringing creators to the World Cup sidelines
Brands are bringing creators to the World Cup sidelines to boost engagement, tap into new audiences, and be a part of the cultural conversation.
Media Briefing: ‘Surveillance pricing’ laws are coming for dynamic subscription strategies
How a ‘surveillance pricing’ lawsuit and new New York legislation could reshape publishers’ subscription pricing strategies.
How Time and others are rebuilding parts of the web for AI agents
Publishers are preparing for the agentic web by creating AI-friendly versions of their sites to stay discoverable in AI search.