Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
In “Surviving the Media Aggregation Economy,” Digiday’s editor-in-chief Brian Morrissey weighed in on the price of the copy-and-paste approach often taken by publications like Business Insider. The piece’s call is to opt out of the copy/paste culture in favor of “responsible aggregation” that adds actual value rather than simply siphoning off pageviews. Business Insider CEO Henry Blodget responded on Twitter, pointing out that BI has seen great success in allowing its content to spread far and wide — and making the case that, even if BI aggregation doesn’t lead to direct traffic, it raises awareness and gives “publicity” to smaller publications like Digiday. Below is the back-and-forth between Morrissey and Blodget. Please weigh in with your viewpoint in the comments.
http://storify.com/Digiday/b-morrissey-vs-h-blodget
Image via Shutterstock
More in Media
Creators eye Snapchat as a reliable income alternative to TikTok and YouTube
Figuring out the Snapchat formula has been very lucrative for creators looking for more consistent revenue on a less-saturated platform.
In Graphic Detail: Subscriptions are rising at big news publishers – even as traffic shrinks
Publishers are raising prices, pushing bundles and prioritizing retention to make subscriptions a steady business amid volatile traffic.
WTF is Markdown for AI agents?
AI systems prefer structured formats or APIs to ingest and surface content more efficiently. And “markdown” has quickly become the common language used by AI systems and agents.