In “Surviving the Media Aggregation Economy,” Digiday’s editor-in-chief Brian Morrissey weighed in on the price of the copy-and-paste approach often taken by publications like Business Insider. The piece’s call is to opt out of the copy/paste culture in favor of “responsible aggregation” that adds actual value rather than simply siphoning off pageviews. Business Insider CEO Henry Blodget responded on Twitter, pointing out that BI has seen great success in allowing its content to spread far and wide — and making the case that, even if BI aggregation doesn’t lead to direct traffic, it raises awareness and gives “publicity” to smaller publications like Digiday. Below is the back-and-forth between Morrissey and Blodget. Please weigh in with your viewpoint in the comments.
http://storify.com/Digiday/b-morrissey-vs-h-blodget
Image via Shutterstock
More in Media
Le Monde blocked the bots. Now it’s working out what to do about paying readers showing up as agents
Le Monde is “figuring out” how to maintain its subscription partnership with readers who use AI agents rather than its homepage or app.
Cannes is becoming ‘a Super Bowl moment’ for creators: How they’re storming the French Riviera
Cannes Lions 2026 is gearing up to be the advertising industry event’s biggest bet on creators yet.
The Rundown: AI clones split the creator economy
Unauthorized AI voice clones and authorized digital twins are splitting the creator economy in half as brands, lawyers, and talent take stock.