- Your DSP should offer true pricing transparency and direct pricing negotiation with vendors. This protects your investment and allows your company to retain control over expenditures as well as to effectively gauge ROI.
- Your DSP should not own or operate an ad network. Why? That’s like your financial planner running a few hedge funds. Your DSP should maintain a stance of neutrality and serve as a platform, not a single-manufacturer mall.
- Your DSP’s interface should be customizable according to your needs, user friendly, and integrate all necessary data tools in an accessible format. That’s a basic right, the core function of your platform and the workhorse of your marketing strategy.
-
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
-
Why Vice, BBC, WaPo, others see new TikTok teams as the next wave of specialist publishing talent
As news publishers craft their TikTok strategies, Digiday spoke with the BBC, Vice, The Washington Post and LADbible to see who’s really behind the posts.
-
Digiday+ Research deep dive: Publishers anticipate a big drop in ad revenue this year
Digiday's survey found that publishers are not feeling great about advertising revenue as 2023 kicks off, with attitudes toward subscriptions and e-commerce shifting as well.
-
SponsoredHow publishers are fighting clickbait ads and protecting audiences
Sponsored by GeoEdge For publishers, delivering an engaging user experience is paramount to ensuring loyalty and safeguarding monetization opportunities. One major revenue channel for publishers is selling programmatic ads, but it’s becoming increasingly difficult to control the quality of the ads that come through programmatic channels. As a result, clickbait, offensive and misleading ads are […]
-
Media Briefing: Subscriber churn is up, but the economic downturn isn’t necessarily to blame
Even though subscription growth is declining year over year and churn rates are on the rise, this is likely more a story of returning to normalization than one of the economic downturn damaging yet another publisher business.
-
Confessions of a media executive: ‘As an Apple user, I love what they’re doing’
Apple is often charged with 'predatory privacy' but some media execs quietly acknowledge the upside.
