- Your DSP should offer true pricing transparency and direct pricing negotiation with vendors. This protects your investment and allows your company to retain control over expenditures as well as to effectively gauge ROI.
- Your DSP should not own or operate an ad network. Why? That’s like your financial planner running a few hedge funds. Your DSP should maintain a stance of neutrality and serve as a platform, not a single-manufacturer mall.
- Your DSP’s interface should be customizable according to your needs, user friendly, and integrate all necessary data tools in an accessible format. That’s a basic right, the core function of your platform and the workhorse of your marketing strategy.
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‘Death by a thousand paper cuts’: Publishers fret over alternative ID overload hurting site performance
Publishers lack the data to know which IDs they can afford not to support and are worried a surplus of IDs can slow page-load speeds and lower sites' search rankings.
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Member ExclusiveMedia Buying Briefing: Separating agency progress from posturing around carbon reduction and sustainability
Could it be that the media world is finally taking concrete steps toward decarbonization — or will many of the efforts underway become the butt of a joke (or worse, the focus of an upcoming John Oliver segment)?
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How The Independent is getting brands on board to advertise against breaking news
Advertisers are skittish about breaking news, but The Independent's Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
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Sponsored<strong>How marketers are responding to shoppers’ wants this holiday season</strong>
Matthew Tilley, executive director, marketing, Vericast With the holidays right around the corner, the economy may force some consumers to adjust their plans and stretch their dollars even further. While some shoppers may rein in their spending, others will still go all out despite a cloudy economic outlook. Given the current economic climate, consumers are […]
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Overheard at Dmexco 2022
Ad tech's jamboree in Germany is back IRL after two years with dissenting voices striking a note of caution.
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Member ExclusiveDigiday+ Research: What are publishers’ priorities heading into Q4?
Digiday asked publisher professionals what their business priorities will be in the next six months, as economic uncertainty persists and Q4 rapidly approaches.
