Small-Town Social Media: Word spreads fast in a small town; and now it spreads even faster, and the effects are more devastating thanks to the Internet. Rural America is a bit behind when it comes to the Web, but it seems that one thing small-town folks have taken to is gossiping online, and they aren’t playing nice — at all. The defamation and low blows are being exchanged not so much on mainstream social media sites like Facebook or Twitter, but on lesser known, localized sites and forums like Topix. It seems that it is this insular aspect of local forums that appeals to small-town communities. Also, the cloak of anonymity that the Web provides seems to have emboldened people to take small-town gossip to a darker place of vicious personal attacks and rumor spreading. It’s upsetting when children and adolescents use social media for online bullying; but when it’s grown men and women, that’s just sad. NYT
Video of the Day: Like so many things on the Web, this is pretty weird but pretty cool. Apparently there is such a thing as real-time “face-swapping” technology, and Arturo Castro, a developer at openframeworks.cc, has put it to use in this video he made. Watch as Castro shows his face with other people’s pictures, from Paris Hilton to Mao, superimposed over it. Castro says he intends to use the technology for future art projects but posted this sample video first to see people’s reactions to the technology. Commenters on vimeo have offered some other possibilities that this technology could be used for besides art (depending on how you define art): chatroulette and porn. Probably not what Castro had in mind. The Daily Dot
Tumblr of the Day: Speaking of porn, here’s a porn site. For cats. Barely Feral
Facebook Post of the Day: Well what do you know, MySpace founder Tom Anderson is on Facebook (I mean what are his other options really? MySpace?), and he’s using it to dis MySpace. Aw, poor MySpace. Not even Tom will stand up for you. HappyPlace
Pic of the Day: Check out these foodscapes from advertising photographer Carl Warner. Rocks are made from potatoes, trees are broccoli, or in this photo below, everything is cured meat! Paradise. Boing Boing
How chef influencer Tue Nguyen works with the BuzzFeed Creator Network
BuzzFeed's Creator Network has been valuable from an audience and production education standpoint, but Nguyen still drives most of her business on her own.
Dentsu’s new Web3 readiness tool shines light on the tech’s potential to complement AI
Dentsu's Innovation Initiative is launching a web3 readiness index next month — at a time when the industry is obsessed with AI. Could the two technologies actually make a good pair?
Digiday+ Research deep dive: Publishers large and small put their resources into first-party data
Eighty-two percent of publishers overall say they're already using first-party data to prepare for the end of the third-party cookie, and nearly half are requiring users to register and integrating first-party data segments into DSPs – indicating that first-party data is the clear path forward for publishers heading into the post-cookie world.
SponsoredHow enterprise-grade CDPs are enhancing data processes and improving customer experiences
Produced in partnership with Marketecture The following article highlights an interview between Martin Kihn, Salesforce’s senior vice president of Marketing Cloud, and Ari Paparo, founder and CEO of Marketecture Media. Register to watch more of the discussion and learn how brands are making the most of enterprise-grade CDP technologies. As brands expand across channels and […]
Media Briefing: Why publishers hope chatbots will be the latest retention tool
Publishers hope the chatbots they are developing will be the latest retention tool to keep readers onsite and to get them to consume more content.
Why podcasters are selling subscriptions through third-party vendors
Many podcasters are turning to third party platforms like Supporting Cast and Supercast to launch or grow their subscription businesses beyond Spotify or Apple.