Coca-Cola and O2, the UK’s largest mobile provider, have partnered to launch one of the UK’s first permission-based mobile proximity marketing services for a large supermarket chain. O2 operates one of the UK’s most successful permission-based mobile advertising and discount networks, O2 More. Year-old O2 More is now beginning to integrate near-field technology into the roster of its services for its 2 million subscribers and is being used by O2 for the launch of The Co-op’s new campaign and O2 Media’s new mobile proximity marketing service, You Are Here.
“The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly,” stated Sean Toal, director of The Co- op’s food retail operations.
More in Media
AI Briefing: Why Walmart is developing its own retail-specific AI models
Walmart debuted its own set of retail-specific AI models to help power the company’s “Adaptive Retail” era of personalized shopping and customer service.
Media Briefing: Publishers confront the AI era during the Digiday Publishing Summit
This week’s Media Briefing recaps what publishers had to say about AI platforms during the Digiday Publishing Summit’s closed-door town hall sessions.
Mastercard, Samsung and 7-Eleven are 2024 Greater Good Awards winners
The honorees of this year’s Greater Good Awards, presented by Digiday, Glossy, Modern Retail and WorkLife, recognize the importance of empowering communities and fostering economic opportunities, both globally and closer to home. Many of this year’s entrants and subsequent winners also collaborated with mission-driven organizations to amplify their efforts in education, inclusion and sustainability. For […]