Coca-Cola and O2, the UK’s largest mobile provider, have partnered to launch one of the UK’s first permission-based mobile proximity marketing services for a large supermarket chain. O2 operates one of the UK’s most successful permission-based mobile advertising and discount networks, O2 More. Year-old O2 More is now beginning to integrate near-field technology into the roster of its services for its 2 million subscribers and is being used by O2 for the launch of The Co-op’s new campaign and O2 Media’s new mobile proximity marketing service, You Are Here.
“The Co-operative is keen to make use of cutting-edge technologies, and mobile proximity marketing means we can target customers with specific offers and engage with them directly,” stated Sean Toal, director of The Co- op’s food retail operations.
More in Media
Publishers reckon with declining Facebook referral traffic as the platform pulls away from news
Publishers are still feeling the effects of a change Facebook made in May that caused a steep decline in referral traffic. Nearly four months later, publishers aren’t sure when — or if — that traffic will come back.
There is a new definition for MFAs, but it’s meant to be open to interpretation
A new definition for MFAs is available but the vague nature of the guidelines is leading to a lack of standards that might prevent adoption.
Publishers weigh generative AI’s pros and cons during the Digiday Publishing Summit
The publishers who attended DPS were focused on the potential upsides of applying the technology to their operations while guarding against the downsides.