Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
Challenge Board: The platform era for publishers gives way to AI
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →
Publishers are still very much living in the platform era. But they are also straddling the AI era, with the likes of OpenAI and Perplexity standing in as the next generation of platforms for publishers to deal with, as the recent Digiday Publishing Summit made clear.
“The AI era is going to challenge us in completely new and different ways,” said Bloomberg Media chief digital officer Julia Beizer.
During closed-door town hall sessions and in interviews with Digiday, publishing executives discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by the new AI platforms. And from what they had to say, the methods for addressing those two sets of challenges may not be all that different, as covered in the video below.
“What we have to realize is that we can’t rely on other platforms to send us traffic. We have to create that demand loop itself,” said Katie Friedman, chief subscriptions officer at Business Insider.
Watch the video for more.
More in Media
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.
By the numbers: Ad tech’s widening divide, as AppLovin surges and rivals struggle in Q3
Ad tech’s winners and losers emerge as CTV growth masks open-web struggles.
Media Briefing: Publishers’ revenue growth defies traffic declines, but tougher comparisons loom
The New York Times, People Inc., News Corp and Reuters report revenue growth despite AI disruption, but face tougher comparisons ahead.