Buzzword Tracker: Evolution of Curation

Curation is a word that gets thrown around a lot in digital media. You could be talking about content curation, a curation platform, news aggregation, social content curation, video curation, The Huffington Post, Business Insider. The list goes on. It’s clear that “curation” has achieved A-list buzzword status over the past few years.

But let’s not forget that the word curation has been around for a long time. Like many terms, the marketing industry has taken it and turned it into something quite different and, arguably, much more annoying. Below is Digiday’s first Buzzword Tracker, which features an overview of the evolution of the word “curation,” from its first use to its current buzzword status.

Other Curation Stats:
-Wikipedia entry for “digital curation” was last modified on June 15, 2012.
-Mashable has a topic section that you can follow designated to “Curation.”
-Microsoft Word doesn’t recognize “curating” as a word.
-A search for “curation” on Techcrunch yields 2,090 results.
-Search volume for “content curation” skyrocketed from mid 2010 to 2012. See chart:

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