SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
- Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
- The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
- Retailers want to get more personal with their customers. AdAge
- Targeted ads on social networks could improve clickthrough rates. The Financial
- Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News
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Last year was a blowout ad revenue year for Google, despite challenges from several quarters.
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