Bits & Bytes

 

  • Unifying customer data: e-mail marketing software company Constant Contact acquired social CRM company Bantam Live for $15 million. Direct Marketing News
  • The Pentagon wants to spend $500 million to research new cyber security technologies including cloud computing and encrypted data processing. Bloomberg
  • Retailers want to get more personal with their customers. AdAge
  • Targeted ads on social networks could improve clickthrough rates. The Financial
  • Online video services are looking more and more attractive to advertisers for targeted advertising opportunities. Multichannel News
https://digiday.com/?p=462

More in Media

Challenge Board: The platform era for publishers gives way to AI

At the Digiday Publishing Summit, publishers discussed the challenges they face, from traditional platforms like Facebook and Reddit as well as those posed by new AI platforms.

Retail media strategies

Microsoft looks set to shutter its retail media business

The July announcement of a ‘strategic collaboration’ with Criteo appears a precursor to a full migration and quiet shutdown of PromoteIQ.

Media Briefing: How Dow Jones is developing an AI model to help its planning team respond to advertisers’ RFPs

This week’s Media Briefing looks at how Dow Jones is incorporating generative AI tools into its ad ops workflows.