Bieber Investment Strat: Someone must be slacking off on their advisory duties because Justin Bieber has just become part-owner of Options Media Group Holdings (OPMG), a sketchy tech company that is run out of Boca Raton, a locale more known for spammers than candidates to become the next Google. OPMG distributes an anti-texting software called PhoneGuard, which is meant to stop driving and texting, a cause that is apparently very close to Bieber’s heart. I guess Bieber isn’t worried about the fact that in May, the former president of OPMG, Anthony Sasso, resigned because a local blog revealed he had been convicted of racketeering; or that the current CEO of OPMG, Scott Frohman, is on the board of Money4Gold; or that the company reported $10 million in losses last year. Yup, sounds like a sound investment to me. Gawker
Springsteen and Social Media?: Just about everyone is a social media guru nowadays, even the Boss. He’s apparently given coded messages to to marketers all these years. MarketingProfs
Video of the Day: In honor of Snooki’s second book deal, Anderson Cooper gives a wonderful reading of an excerpt from Snooki’s first book A Shore Thing. Watch the video here.
Tumblr of the Day: For all of you Harry Potter fans who are anxiously awaiting the release of the last HP film (I know, it’s bittersweet), check this out: as part of his senior portfolio, Patrick Sullivan designed Criterion Collection covers for all of the HP movies. Harry Potter Criterion Collection
State of the Internet: Want to know how the Internet is doing? Check out this cool interactive infographic from Online Schools.
Created by: Online Schools
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As AI spreads across the marketing landscape, data’s role will be key to success or danger
There’s a growing awareness of the risks inherent in AI's ultra-powerful potential, but whether enough steps are being taken to mitigate them remains a huge question mark.
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Spotify cancels six true crime podcasts amid layoffs, Gimlet-Parcast merger
Spotify is canceling six shows and laying off 200 people as it merges its Gimlet and Parcast units to push its podcast business towards profitability.
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‘Not the future’: European publishers remain steadfast in blocking alternative IDs to third-party cookies
Some European publishers believe alternatives to the third-party cookies, probabilistic or deterministic, will do more harm than good to their ads businesses.
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SponsoredWhat the measurement and currency discussion really means to TV advertisers
Ali Mack, head of TV and agency, Experian Major streaming video providers have recently made headlines by adopting new currencies for ad measurement, threatening Nielsen’s long-standing TV ratings monopoly. NBCUniversal, for example, has certified iSpot and VideoAmp as currencies for advanced audiences and formed the Joint Industry Committee with Paramount, TelevisaUnivision and Warner Bros. Discovery. […]
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Media Briefing: Why Leaf Group spun off its media arm into a standalone company
World of Good's newly appointed CEO Lindsey Abramo spoke with Digiday about her plans to lean into experiential and embrace niche vs. scale.
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Dentsu’s latest ad report shows slowed growth, driven mostly by inflation
The good news in Dentsu's ad forecast is that there's still growth. The bad news: most of the growth is the result of inflation, while real ad pricing actually dropped a bit.
