Bieber Investment Strat: Someone must be slacking off on their advisory duties because Justin Bieber has just become part-owner of Options Media Group Holdings (OPMG), a sketchy tech company that is run out of Boca Raton, a locale more known for spammers than candidates to become the next Google. OPMG distributes an anti-texting software called PhoneGuard, which is meant to stop driving and texting, a cause that is apparently very close to Bieber’s heart. I guess Bieber isn’t worried about the fact that in May, the former president of OPMG, Anthony Sasso, resigned because a local blog revealed he had been convicted of racketeering; or that the current CEO of OPMG, Scott Frohman, is on the board of Money4Gold; or that the company reported $10 million in losses last year. Yup, sounds like a sound investment to me. Gawker
Springsteen and Social Media?: Just about everyone is a social media guru nowadays, even the Boss. He’s apparently given coded messages to to marketers all these years. MarketingProfs
Video of the Day: In honor of Snooki’s second book deal, Anderson Cooper gives a wonderful reading of an excerpt from Snooki’s first book A Shore Thing. Watch the video here.
Tumblr of the Day: For all of you Harry Potter fans who are anxiously awaiting the release of the last HP film (I know, it’s bittersweet), check this out: as part of his senior portfolio, Patrick Sullivan designed Criterion Collection covers for all of the HP movies. Harry Potter Criterion Collection
State of the Internet: Want to know how the Internet is doing? Check out this cool interactive infographic from Online Schools.
Created by: Online Schools
-
Inside the NFL’s youth-focused social strategy
As part of the NFL Content Creator Network, the league is engaging with fans in new, innovative ways via gaming or just through creative social media activations.
-
Publishers test personalizing newsletters with varying degrees of success
Publishers are testing personalizing newsletter content based on readers’ interests - but it doesn't always work.
-
Indie agency Known beats out incumbents to land AMC Networks’ media business
In essence, Known is helping AMC Networks become more of a direct-to-consumer client as the programmer expands into more streaming options on top of its linear foothold.
-
SponsoredHow FAST channels are redefining primetime opportunities for advertisers
Sponsored by Vevo With the competition from content providers continuing to build, the traditional primetime TV slots are no longer guaranteeing the mass audiences they once did. Television viewership is evolving, and the primetime window of 8–11 p.m. is less broadly reflective of younger audiences’ content consumption habits. In 2022, attracting TV viewers is a […]
-
How agencies adapt as bots evolve
Social media bots may represent just a sliver of an app's total users, but it turns out they may be generating more content than we were previously aware. The challenge is separating the good ones from the bad.
-
Publishers feel the crunch of cookieless browsers like Apple’s Safari
Bid enrichment provides publishers the means of sprucing up their cookieless impressions to improve their value in advertisers’ eyes.
