Bieber Investment Strat: Someone must be slacking off on their advisory duties because Justin Bieber has just become part-owner of Options Media Group Holdings (OPMG), a sketchy tech company that is run out of Boca Raton, a locale more known for spammers than candidates to become the next Google. OPMG distributes an anti-texting software called PhoneGuard, which is meant to stop driving and texting, a cause that is apparently very close to Bieber’s heart. I guess Bieber isn’t worried about the fact that in May, the former president of OPMG, Anthony Sasso, resigned because a local blog revealed he had been convicted of racketeering; or that the current CEO of OPMG, Scott Frohman, is on the board of Money4Gold; or that the company reported $10 million in losses last year. Yup, sounds like a sound investment to me. Gawker
Springsteen and Social Media?: Just about everyone is a social media guru nowadays, even the Boss. He’s apparently given coded messages to to marketers all these years. MarketingProfs
Video of the Day: In honor of Snooki’s second book deal, Anderson Cooper gives a wonderful reading of an excerpt from Snooki’s first book A Shore Thing. Watch the video here.
Tumblr of the Day: For all of you Harry Potter fans who are anxiously awaiting the release of the last HP film (I know, it’s bittersweet), check this out: as part of his senior portfolio, Patrick Sullivan designed Criterion Collection covers for all of the HP movies. Harry Potter Criterion Collection
State of the Internet: Want to know how the Internet is doing? Check out this cool interactive infographic from Online Schools.
Created by: Online Schools
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Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
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Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
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Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
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SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
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WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
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Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.
