Bieber Investment Strat: Someone must be slacking off on their advisory duties because Justin Bieber has just become part-owner of Options Media Group Holdings (OPMG), a sketchy tech company that is run out of Boca Raton, a locale more known for spammers than candidates to become the next Google. OPMG distributes an anti-texting software called PhoneGuard, which is meant to stop driving and texting, a cause that is apparently very close to Bieber’s heart. I guess Bieber isn’t worried about the fact that in May, the former president of OPMG, Anthony Sasso, resigned because a local blog revealed he had been convicted of racketeering; or that the current CEO of OPMG, Scott Frohman, is on the board of Money4Gold; or that the company reported $10 million in losses last year. Yup, sounds like a sound investment to me. Gawker
Springsteen and Social Media?: Just about everyone is a social media guru nowadays, even the Boss. He’s apparently given coded messages to to marketers all these years. MarketingProfs
Video of the Day: In honor of Snooki’s second book deal, Anderson Cooper gives a wonderful reading of an excerpt from Snooki’s first book A Shore Thing. Watch the video here.
Tumblr of the Day: For all of you Harry Potter fans who are anxiously awaiting the release of the last HP film (I know, it’s bittersweet), check this out: as part of his senior portfolio, Patrick Sullivan designed Criterion Collection covers for all of the HP movies. Harry Potter Criterion Collection
State of the Internet: Want to know how the Internet is doing? Check out this cool interactive infographic from Online Schools.
Created by: Online Schools
Atlas Obscura wants to be profitable before raising funds in a tricky media market
Atlas Obscura wants to turn a profit this year before it raises another funding round, at a time when publishers are facing lower valuations and pickier investors as deal activity slows.
Marketers weigh the cons of working with Google Ad Manager amid Justice Department’s new lawsuit
When is it time to back away?
Publishers report Q1 ad revenue is pacing 10-25% behind forecasts
Publishers are facing a slow start to Q1 and sales teams have a lot of work to do to regain lost time.
SponsoredHow ad tech is tackling waste by optimizing supply chains
Sponsored by Bidtellect The programmatic and digital advertising industry is well aware of the inefficiencies in buying and selling — from auction duplication and volume bias to multi-integrations and reselling — but how did it get this out of control? How can we fix it? A redundant, multiple-step process to ad delivery has become the norm, […]
WTF is cookie stuffing?
Fraud is a well-documented pox on digital advertising, but it’s also an issue for publishers and marketers working together on affiliate marketing deals, too. One of the more tried-and-true techniques is cookie stuffing.
Bloomberg, Axios, Politico, other business publishers rethink subscriber retention during the economic downturn
Premium publishers, like POLITICO, Axios and Bloomberg, have to make sure their fees are still considered a necessity as readers recalculate their spending and companies recalculate their expense budgets.