More Ashton Please?: Did you know that Ashton Kutcher is the 7th most popular user on Twitter, with over 6.8 million followers? WTF? I mean I get why Lady Gaga has 10 million followers, I guess, but Ashton Kutcher, really? He’s pretty much a joke of an actor with a pretty face and a famous cougar wife, but for some reason he has become a social media king. Because he is so popular and social media savvy, Kutcher has been recruited by UberMedia to launch a customized, branded Twitter client called A.plus. This Twitter app lets Kutcher customize whatever content he wants to appear on the A.plus stream. Both UberMedia and Kutcher will be able to monetize different parts of the app, and we get to give celebrities even more money and airtime. I’m only surprised Lady Gaga didn’t think of this first. TechCrunch
Meme For Sale: Princess Beatrice sold that bizarre head contraption that she wore to the Royal Wedding, which became that meme we’ve all seen. The “hat” sold on eBay for $131,341.47, which will go to Unicef and Children in Crisis. That’s a first, a meme that gives back. Gawker
Haha, Idiots: Looks like the Family Radio website got a little redesign. Maybe it was all just a viral campaign to build buzz for the relaunch? Buzzfeed
Tech Humor: Sex robot jokes à la McSweeney’s.
Video of the Day: Feeling slothish today?
Member ExclusiveMedia Briefing: A timeline of media unions’ actions this quarter
Media unions are working to get contracts signed by the end of the year, and are using strikes, pickets and rallies to try and accomplish those goals.
BuzzFeed, Hearst, other publishers, replace lavish holiday parties with more subdued celebrations
BDG, BuzzFeed, Hearst and The Washington Post will host in-person holiday parties this year, though they will not be the stereotypical soirées.
Member ExclusiveMedia Buying Briefing: The latest media agency estimates for 2023 revenue are out and they remain, well, upbeat
Two holding company media agency analysts continue to hold a more positive, if slightly tempered outlook on 2023 given strong results for 2022.
SponsoredHow Comscore is simplifying pre- and post-campaign measurement for advertisers
Produced in partnership with Marketecture The following article provides highlights from an interview between Greg Dale, Comscore’s general manager of digital, and Mike Shields, co-founder of Marketecture. Register for free to watch more of the discussion and learn how advanced advertising measurement is providing advertisers access to the deep data they need across all platforms. […]
The case for and against publishers continuing holiday-specific commerce coverage post-Black Friday weekend
Black Friday is over but publishers are up in the air about whether or not to continue covering holiday sales in the lead up to the holidays.
Why PMG’s Nike win doesn’t seem all that unusual for the indie media agency
The Texas-based independent agency continues to grow its roster of clients after landing Nike's media AOR business for North America.