Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit
I was called a pamplemousse last week. It’s French for grapefruit. I took it as a compliment. Some links to consider:
There’s been a lot of talk of Apple’s plans to “revolutionize” TV, but without access to content, that’s a near impossibility. The problem is most TV content is owned by a small group of companies that have little incentive to change what they’re already doing, because although the user interface experience is poor, it monetizes just fine. (Fortune)
FourSquare now has 135 employees, but revenue for the company remains elusive and its actual active user base is relatively small. So what exactly do 135 people do all day? The company’s VP of engineering, Harry Heymann, felt it necessary to explain. (Business Insider)
Hulu was designed as a catch-up service for U.S. content, but it’s picking up more and more high-quality content from places like the U.K., Canada and Israel. That’s a smart strategy and could help it package some compelling niche audiences for advertisers. (Slate)
Comparisons between Facebook’s ad products and Google’s AdWords are made frequently, but the fact remains that they are, and always will be, very different beasts. Searches on Google are inherently intent-focused and, therefore, easy to monetize, while searches on Facebook are not. Comparisons abound but, even the sponsored results search ads the social network launched last week really aren’t much like AdWords at all. (SearchEngineLand)
Entrepreneurs can learn a lot from Jay-Z, according to Jason Hirschhorn. Most notably, how to confront critics and piss off Noel Gallagher. (Hypebot)
More in Media
As creators increasingly move into Hollywood, deal terms can put their IP at risk
Advertising Week New York explored the business of creator-led programming across entertainment, and the problems arising within it
Apple’s Safari ad tech blocklist sends publishers back to IAB Tech Lab’s Trusted Server
What publishers once filed under someday now has a deadline, and Apple set it.
Media Briefing: As AI search shifts referrals, publishers revisit registration walls
As referral traffic declines, publishers are rethinking registration walls as a way to turn anonymous visitors into valuable known users.