Anchors aweigh! Ad tech has taken over Cannes with party yachts

Digiday covers the latest from marketing and media at the annual Cannes Lions International Festival of Creativity. More from the series →

Do not believe what you may have heard about ad tech losing its luster.

For a festival of creativity, Cannes sure has a lot of ad tech companies on hand. Their presence is most conspicuous in Cannes Harbor, which has suddenly become glutted with yachts from media sellers, mostly from ad tech companies.  Notable exceptions include MailOnline, which has taken pride of place at the very end of the dock with a giant superyacht rumored to cost over $300,000 just to rent for the week.

But make no mistake about it: “Ad tech” and “yachts” go hand in hand like the luff of the jib goes into the foil. (There’s even already a Lumascape for ad tech yachting.)

Aboard the U.S.S. Sizmek, for example, finger food is available, including individual bowls with pasta. Unfortunately, there’s only one bathroom. Monday night, there was a line. On the foredeck of the GumGum, one of the biggest boats, you don’t have to take your shoes off unlike on most yachts because the firm has smartly lined its floors with carpet. Rubicon was one of the busiest ships, but the skipper of the Blippar, which was the biggest boat, hired a bouncer and deployed a strict admittance policy: one person out, one person in.

To make your hopping easier, Digiday has compiled a map with the yachts of Cannes. NB: there are beaucoup de bateaux — and they all have their own perks. Bon voyage.

 

Cannes yacht map-01

https://digiday.com/?p=184076

More in Media

Incoming teen social media ban in Australia puts focus on creator impact and targeting practices

The restriction goes into effect in 2025, but some see it as potentially setting a precedent for similar legislation in other countries.

AI Briefing: Amazon’s new Nova models boost AI model efficiency, accuracy and variety across AWS

One of the most buzzy debuts was Nova, a suite of six new AI models that include understanding and creating text, images and videos.

Q&A with Jessica Chan, Perplexity’s head of publisher partnerships

Perplexity’s new head of publisher partnerships Jessica Chan shares how the AI tech company is wooing publishers, from what the program offers now to what she hopes to add to the program next year.