Ad Tech Jargon Convertertron 3000

This little comic was inspired by Tim Armstrong’s comments in a recent Ad Age story about AOL’s display ad sales lag. We had to get out our new machine, the Ad Tech Jargon Convertertron 3000, to try to make sense of Armstrong’s remarks. See below for the results. (Click for full-size view.)

Images via Flickr, by Matthurst and TCDisrupt

More in Media

From brand deals to equity deals: creators want a stake, not just a fee

The creator economy is moving into a new phase: creators getting into companies at the ground floor through sweat equity or angel investing.

Media Briefing: Publishers question whether personalization actually pays off

Publishers are personalizing newsletters to get more value from readers, but questions remain over whether it’s a meaningful differentiator.

Publishers’ scorecard on Google’s ad tech remedies: they’re progress, but far from a clean win

After years of waiting for the DOJ to finally curb Google’s ad tech power, publishers are finding the devil in these new remedies.