Save 50% on a 3-month Digiday+ membership. Ends Dec 5.
Hashtags have become a kind of second language on Twitter and beyond. For better or for worse, people use hashtags in all sorts of ways — for emphasis, for association, for trending topics, as shorthand, for humor and so on and so on. But as is the case with most things on the Internet, there are users and there are abusers.
See the list below for five kinds of hashtaggers who are abusing the hashtag. Are you one of them?
More in Media
Ad Tech Briefing: The Programmatic Governance Council is a bid to reset power dynamics
As tensions over TID and GPID peak, Tech Lab is convening a council to hash out commercial ground rules.
Newsweek is building an AI Mode-like experience to customize homepages for readers
Newsweek is building an AI homepage modeled after Google’s AI Mode to increase engagement and offset declining search referrals.
How AI’s hit to publisher traffic is quietly rewiring media M&A
Publishers’ AI-driven traffic declines are cooling M&A, stalling deals and lowering valuations. Some analysts are optimistic about 2026.