Secure your place at the Digiday Media Buying Summit in Nashville, March 2-4
It’s that time again when we’ve come across a new batch of ridiculous job titles in the digital media industry. As always, these done-up titles will make you scratch your head or roll your eyes.
1. Director of Invention: OK, Tesla, back to the drawing board.
2. Consumerologist: Hmm, studying consumers: That sounds an awful lot like an already existing job title. You’ve probably heard of it: marketer.
3. Chief Visionary Officer: How do you look people in the eye and seriously tell them that you are a chief visionary officer?
4. Creativity analyst: Adding “analyst” to a job title might make it sounds more serious and more like a higher-paying position, but I’m willing to bet that creative analysts don’t make as much as financial analysts.
5. Meme Director: Man, this one takes the cake. Must be hard keeping track of the latest cute animal pics and philosoraptor musings.
More in Media
From feeds to streets: How mega influencer Haley Baylee is diversifying beyond platform algorithms
Kalil is partnering with LinkNYC to take her social media content into the real world and the streets of NYC.
‘A brand trip’: How the creator economy showed up at this year’s Super Bowl
Super Bowl 2026 had more on-the-ground brand activations and creator participation than ever, showcasing how it’s become a massive IRL moment for the creator economy.
Media Briefing: Turning scraped content into paid assets — Amazon and Microsoft build AI marketplaces
Amazon plans an AI content marketplace to join Microsoft’s efforts and pay publishers — but it relies on AI com stop scraping for free.