It’s that time again when we’ve come across a new batch of ridiculous job titles in the digital media industry. As always, these done-up titles will make you scratch your head or roll your eyes.
1. Director of Invention: OK, Tesla, back to the drawing board.
2. Consumerologist: Hmm, studying consumers: That sounds an awful lot like an already existing job title. You’ve probably heard of it: marketer.
3. Chief Visionary Officer: How do you look people in the eye and seriously tell them that you are a chief visionary officer?
4. Creativity analyst: Adding “analyst” to a job title might make it sounds more serious and more like a higher-paying position, but I’m willing to bet that creative analysts don’t make as much as financial analysts.
5. Meme Director: Man, this one takes the cake. Must be hard keeping track of the latest cute animal pics and philosoraptor musings.
More in Media
Here are the biggest moments in AI for publishers in 2025
Here are some of the moments that defined how publishers adapted to the AI era this year.
Digiday+ Research roundup: Gen Z news consumption and diversification in the DSP space were 2025’s top trends
As 2025 winds down, we rounded up the biggest trends of the year, based on the data that resonated the most with Digiday’s readers.
What publishers are wishing for this holiday season: End AI scraping and determine AI-powered audience value
Publishers want a fair, structured, regulated AI environment and they also want to define what the next decade of audience metrics looks like.




