Nine passes left to attend the Digiday Publishing Summit

It’s that time again when we’ve come across a new batch of ridiculous job titles in the digital media industry. As always, these done-up titles will make you scratch your head or roll your eyes.
1. Director of Invention: OK, Tesla, back to the drawing board.
2. Consumerologist: Hmm, studying consumers: That sounds an awful lot like an already existing job title. You’ve probably heard of it: marketer.
3. Chief Visionary Officer: How do you look people in the eye and seriously tell them that you are a chief visionary officer?
4. Creativity analyst: Adding “analyst” to a job title might make it sounds more serious and more like a higher-paying position, but I’m willing to bet that creative analysts don’t make as much as financial analysts.
5. Meme Director: Man, this one takes the cake. Must be hard keeping track of the latest cute animal pics and philosoraptor musings.
More in Media

Substack creators attribute their boost in subscribers to the platform’s community tools
Substack’s ongoing efforts to win over creators by becoming a community platform are winning over writers who value being part of a vibrant creative community.

Media Briefing: Here are the hurdles to Perplexity’s pitch as the publisher-friendly LLM
Publishers are cautiously optimistic about Perplexity’s new revenue share model, but remain concerned about issues of adoption, payment terms and transparency.

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
Top U.S. TikTok Live star Gabriella Gomez has made livestreaming on TikTok into a lucrative career — without relying on brand partnerships.