Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
It’s that time again when we’ve come across a new batch of ridiculous job titles in the digital media industry. As always, these done-up titles will make you scratch your head or roll your eyes.
1. Director of Invention: OK, Tesla, back to the drawing board.
2. Consumerologist: Hmm, studying consumers: That sounds an awful lot like an already existing job title. You’ve probably heard of it: marketer.
3. Chief Visionary Officer: How do you look people in the eye and seriously tell them that you are a chief visionary officer?
4. Creativity analyst: Adding “analyst” to a job title might make it sounds more serious and more like a higher-paying position, but I’m willing to bet that creative analysts don’t make as much as financial analysts.
5. Meme Director: Man, this one takes the cake. Must be hard keeping track of the latest cute animal pics and philosoraptor musings.
More in Media
As publishers await click data, Google’s AI visibility push complicates the opt-out decision
Google is moving on two fronts: working up the U.K’s Competition and Markets Authority-mandated search opt-out publishers have long sought, while enhancing AI Overviews in ways that could make opting out less appealing.
WTF is the AI training opt-out policy token?
Major AI companies are backing a new AI training opt-out standard proposal for publishers, but it exposes deeper tensions over AI scraping.
Creators see promise in Instagram’s long-form push, but question whether exposure is enough
Instagram wants to pull long-form creators away from YouTube, but is it offering enough? Experts weigh in on the platform’s pivot.




